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The position being offered is for Director, Earned and Owned Strategy focusing on SEO and Content at Wpromote. This role is pivotal for leading enterprise-level organic growth initiatives across a portfolio of brands. The location for the position is primarily remote within the USA, making it an attractive option for job seekers who value flexibility and work-life balance.
As the Director of Earned and Owned Strategy, the major responsibilities include:
Leading Enterprise Client Strategy & Growth: Act as the strategic lead on key accounts, ensuring client success through integrated strategies that span SEO, Local SEO, Content Marketing, and AI Search initiatives.
Driving AI-era Search Leadership: Oversee strategic frameworks ensuring optimization for evolving search experiences with AI integration.
Collaborating Across Teams: Partner with both client and internal teams for enhanced operational workflows and campaign execution.
Accelerating Growth: Identify organic growth opportunities and support business development efforts.
Candidates must possess several key skills and experiences to be successful in this role:
At least 5 years of experience leading Earned & Owned Media programs affiliated with SEO or digital channels, preferably in agency or brand-side organizations.
Proficiency in managing integrated digital marketing campaigns that utilize cross-channel insights.
Familiarity with Web Analytics and tools like SEMRush or similar SEO platforms.
A proven track record of managing large-scale enterprise search and content transformation initiatives.
Deep understanding of AI Search evolution and a solid grounding in how to enhance organic discoverability.
Exceptional time management and project organization skills.
Strong collaboration abilities, capable of unifying diverse teams across various channels.
Excellent presentation and executive communication skills for advising senior client leadership effectively.
The anticipated salary for this role ranges from $118,000 to $130,000 annually. This range is influenced by various factors, including the applicant's skill set, experience level, education, competitive benchmarks, market conditions, and geographic location. Additionally, the salary package includes a performance bonus based on various performance metrics, making this opportunity even more appealing. Key benefits offered include:
Wpromote adopts a remote-first culture, providing employees the option to work from anywhere in the U.S., with access to office hubs located in Los Angeles, Chicago, and New York for those who prefer in-person collaboration. The company is committed to creating a diverse and inclusive workplace, setting a safe environment free from discrimination.
As a potential applicant, candidates should also be aware of the importance of safeguarding themselves against job scams. Wpromote advises that official recruiting communications will only occur through their official channels. Therefore, they encourage applicants to be vigilant and avoid sharing sensitive information during the hiring process.
Overall, Wpromote's Director of Earned and Owned Strategy position presents an excellent opportunity for seasoned professionals in the SEO and content marketing fields to lead in a forward-thinking capacity. With competitive compensation and comprehensive benefits, along with a commitment to diversity and inclusion, it offers an ideal blend of professional development and work-life balance in today's digital economy.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
