Director, Frontline Marketing, CBL

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Job Overview

The position for Director, Frontline Marketing is available at The Coca-Cola Company in Beijing. This is a full-time role that requires an individual contributor approach, where the selected candidate will play a pivotal role in driving brand activation and consumer experience excellence across CBL mainland markets. The job is crucial as it focuses on ensuring high-quality executions of national brand plans and locally relevant marketing programs.

Responsibilities

In this vital role, the director will lead frontline marketing activation, ensuring a strong brand presence and enhancing consumer engagement in local markets. The responsibilities encompass:

• Leading brand activation and execution to deliver strong brand presence and consumer engagement.
• Ensuring effective localization of national marketing campaigns and NPD launches, utilizing IMX platforms and tools effectively.
• Collaborating with Category teams to transform brand strategies and innovation priorities into relevant local activation plans.
• Maintaining close ties with Franchise Operations and Channel teams to align marketing plans with omni-channel priorities and execution calendars.
• Driving experiential marketing alongside Point of Sale execution and brand activation programs to enhance consumer experience.
• Managing regional DME allocation and spending, ensuring effective investments and emphasizing return on investment (ROI) discipline.
• Providing market insights and best practices to improve marketing effectiveness and leading and inspiring frontline marketing teams.

Required Skills and Qualifications

The ideal candidate for the Director, Frontline Marketing position must meet the following qualifications:

• A Bachelor’s degree or above in fields such as Business, Finance, Marketing, Management, or a related area.
• At least 10 years of relevant experience in consumer marketing, brand activation, or frontline operations.
• Proven experience in direct sales, key account management, or franchise management with profit & loss responsibility.
• A strong record of leading complex marketing executions involving multiple stakeholders.
• Proficiency in both Mandarin and English, enabling effective operation in a business environment.
• Skills required include agile methodologies, audience engagement, brand strategy, creative and data strategies, and user experience design among others.

Company Culture

The Coca-Cola Company emphasizes a culture of inclusion, growth, and continuous learning, outlining key behaviors such as being curious, empowered, inclusive, and agile. The organization nurtures an inclusive workplace culture and believes its thriving nature stems from its strong core values.

Why Work for Coca-Cola?

Joining Coca-Cola offers numerous benefits, including:

• The chance to lead iconic brands at the frontline, translating brand strategies into impactful actions.
• Opportunities for cross-functional collaboration with different teams like Category, Channel, Franchise Operations, IMX, and Bottlers, enhancing integrated marketing execution.
• Access to best-in-class marketing tools to elevate creativity, speed, and excellence across various markets.
• Opportunities for professional growth in leadership, strategic thinking, and influence skills within a dynamic global organization.

Additional Information

This role is not remote. The candidate needs to be based in Beijing and follow a hybrid work setup. Limited relocation is available for domestic locations, encouraging internal applications from current employees. The position has been posted with a closing date of April 16, 2026 for applicants.

As a part of your application process, emphasize your ability to thrive in a role that balances strategic direction with the need for detailed execution and partner engagement, showcasing your relevant experiences. The Coca-Cola Company not only serves a global consumer base but also values its employees, offering them opportunities for impactful careers in a dynamic environment.

This job offer was originally published on jobicy.com