The Director of SEO and Agentic Search position offered by LawnStarter presents an exciting opportunity for professionals eager to lead the evolution of search engine optimization and organic discovery in an era dominated by AI and advanced algorithms. LawnStarter is recognized as a major player in the lawn care and outdoor services marketplace, generating over $150M in annual bookings. The company aims to extend its offerings beyond lawn care, becoming a comprehensive platform for all home services.
LawnStarter's Growth Team is the core component driving acquisition across the brand's portfolio. The team handles the full acquisition funnel, interacting with a vast audience of homeowners. Given the rising importance of SEO and organic discovery, this position is crucial, as it leads the initiatives to ensure the brand's visibility at scale.
The successful candidate will report directly to the Chief Marketing Officer (CMO) and will have a multifaceted role that involves:
Organic Search Management: Take ownership of the organic search strategy across multiple brands, setting the vision, roadmap, and standards that will lead to effective competition in the evolving landscape of search.
AI Discovery Leadership: Establish the brand as an authoritative source across platforms like Google AI, ChatGPT, and other emerging search technologies, transcending beyond the traditional focus on search engine rankings.
Technical SEO Oversight: Address large-scale technical infrastructure, which includes optimizing Core Web Vitals and ensuring efficient crawlability and overall performance.
Content Strategy and Delivery: Guide the production of high-quality editorial content that enhances search visibility and drives conversions.
Team Development: Build, assess, and lead a small team focusing on research, content creation, and SEO analysis to adapt to the unique challenges posed by AI search.
Cross-Functional Collaboration: Collaborate closely with teams in Engineering, Data Analytics, and Product Management to foster an effective technical foundation for SEO success.
Candidates for this role will face several pivotal challenges, including:
Traffic Recovery: Addressing significant traffic declines observed in certain brands and diagnosing the causes—be it algorithm changes, content quality issues, or competition from AI-driven search results.
Navigating AI-Powered Discovery: Crafting a systematic approach that will allow the brand to thrive in a market where AI technologies are drastically reshaping how consumers find services.
Proactive Strategy Development: Transitioning from a defensive to an offensive strategy in SEO, focusing on building a strong competitive advantage.
Establishing Measurement Metrics: Defining metrics for measuring effectiveness in AI search visibility to make data-driven decisions and showcase tangible progress.
The ideal candidate will demonstrate a unique blend of skills and experience predominant in two areas:
Forward-Thinking SEO Expertise: Must have a track record of anticipating trends in search, understanding that the landscape is continuously evolving. Familiarity with AI-driven search dynamics is crucial.
Business Acumen: Must appreciate that organic SEO impacts revenue, not just traffic. The ability to connect SEO initiatives directly to business outcomes will be necessary for success.
Dedicated analysis is key; hence, the role requires someone who can make quick decisions based on data insights without prolonged deliberation.
This role at LawnStarter is not just about following traditional SEO practices but about pioneering new strategies that intertwine technical SEO, content creation, and AI capabilities. The Director of SEO and Agentic Search will play a pivotal role in how the brand interacts with emerging technologies in search, driving organic visibility and ensuring brand authority. This position is a strategic one, requiring an innovative thinker ready to tackle challenges and lead the company into the future of search and discovery.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
