Director Partner Marketing

Related keywords: remote job minnesotahuman resources remote jobremote job europe

Overview

The position being offered is for a Director of Partner Marketing at Dayforce, a prominent global human capital management (HCM) company. With headquarters in Toronto, Ontario, and Minneapolis, Minnesota, Dayforce operates across several regions, including North America, Europe, and the Asia-Pacific. The company is known for its innovative Cloud HCM platform that streamlines workforce management through a unified solution database.

Job Responsibilities

The Director of Partner Marketing will lead the global partner marketing function and is expected to develop programs that drive partner-sourced and influenced pipelines. The role serves at the intersection of marketing, alliances, and revenue generation. It requires collaboration across various functions, including partner, sales, and product teams. Some key responsibilities include:

• Partner Strategy & Growth: Defining and implementing a global partner marketing strategy that aligns with company growth objectives. Building programs aimed at generating revenue through partners.

• Demand Generation & Campaigns: Collaborating with top-tier partners to develop and execute joint marketing plans, as well as launching co-branded campaigns that successfully generate pipeline leads.

• Ecosystem Enablement: Creating resources such as toolkits and playbooks for partners, enabling them with necessary messaging and product updates to drive adoption of marketing programs.

• Cross-Functional Leadership: Working closely with Alliances, Sales, and Field Marketing teams to align priorities. The Director will also act as the marketing liaison for the partner organization and will need to influence executive stakeholders.

• Performance & Operations: Establishing KPIs and measurement frameworks to evaluate the impact of partner marketing. This includes tracking metrics like ROI and partner engagement to optimize programs based on insights.

• Team Leadership: Building and leading a high-performing team within the partner marketing division and fostering a collaborative culture.

Required Skills and Experience

Candidates should have a strong background in B2B SaaS marketing with at least 8-12 years of experience, particularly focusing on partner marketing or ecosystem marketing. Required qualifications include:

• Proven ability to drive pipeline through partners in complex sales environments.
• Extensive experience collaborating with diverse partner types, such as GSIs and SIs.
• A solid grasp of enterprise go-to-market strategies, including co-selling approaches.
• Exceptional stakeholder management and communication skills are necessary for engaging with executives.
• A data-driven approach to evaluating partner contributions to revenue growth.
• Experience leading teams in fast-paced settings.

Additional valued qualifications include experience within the HCM, payroll, or workforce management technology sectors, familiarity with partner relationship management (PRM) tools, and global marketing experience.

Compensation and Benefits

While specific salary information is not detailed, the job description suggests that compensation packages will vary based on candidates’ skills, experience, and contributions. Dayforce emphasizes a commitment to providing a fair and competitive package.

Employees can also expect:

• Comprehensive benefits along with competitive pay.
• Programs promoting personal and professional growth.
• Opportunities for volunteering and community involvement through the Dayforce Cares initiative.

Dayforce encourages a healthy work-life balance and aims to support employee wellbeing and satisfaction.

Work Location

This is a remote position, allowing candidates from various locations, including Canada, to apply.

Company Culture

Dayforce prides itself on its diverse workforce and commitment to inclusivity. As an equal opportunity employer, the company encourages individuals to apply based on their passions, promising a supportive culture that seeks to help employees achieve fulfillment in both their professional and personal lives. Moreover, Dayforce promotes transparency and authenticity in its recruiting processes, ensuring that applicants are informed about potential fraudulent activities.

Overall, the Director of Partner Marketing role provides an exciting opportunity to lead and innovate within a forward-thinking organization that values employee diversity and growth.

This job offer was originally published on jobicy.com