The position offered is Growth Marketing Manager at Keyfactor, Inc. The role is primarily focused on driving Annual Recurring Revenue (ARR) through various strategic marketing campaigns. This full-time position allows flexibility as it can be performed remotely from the USA or Canada, focusing mainly on candidates in the CST/EST time zones.
Keyfactor is recognized as a leader in trust infrastructure for AI and machines, engaging with major enterprises and government agencies. Their mission is to securely connect the world—humans, machines, and AI. The company is known for fostering a dynamic work environment with a culture that prioritizes caring, collaboration, and professional growth.
As the Growth Marketing Manager, the key responsibilities include:
Driving PLG Growth: Manage the Product-Led Growth strategy around Keyfactor's Test Drive program, which involves constructing systematic growth paths to enhance user acquisition, activation, and conversion into profitable leads.
Multi-Channel Marketing Programs: Create and execute comprehensive multi-channel marketing initiatives. The aim is to engage and convert prospects within the Named Account Model at scale, employing advanced segmentation and dynamic orchestration strategies.
Collaboration and Analysis: Partner with Field Marketing, Sales Development Representatives, and Sales teams to coordinate Account-Based Marketing (ABM) initiatives aimed at priority accounts. Regularly analyze performance metrics to derive insights that inform strategic adjustments, maintaining dashboards that track essential KPIs.
Optimization and Experimentation: Engage in continuous testing and learning to enhance engagement rates and the quality of sales leads, utilizing insights from experiments across various channels.
Cross-Functional Collaboration: Work closely with several departments, including Performance Marketing, Marketing Operations, and Product Marketing, ensuring alignment from message development to execution. This includes utilizing AI and Automation to streamline campaign processes.
Candidates should possess the following skills and experiences:
Experience Range: 2-4+ years in growth marketing or demand generation, particularly within enterprise settings.
PLG Expertise: Proven experience managing Product-Led Growth campaigns, with familiarity in executing B2B enterprise strategies and traditional marketing lead approaches.
Data Fluency: High proficiency with data analytics and marketing platforms, including experience in multi-touch attribution models and tools like Dreamdata or DOMO. Knowledge of SQL or BI tools is a plus.
Marketing Tools Proficiency: Comfort using advanced marketing and automation tools, with demonstrated application of AI in marketing workflows, along with solid experience with HubSpot and Salesforce.
Project Management Skills: Strong project management proficiency, especially in managing several high-priority programs concurrently in a fast-paced environment.
Preferred Background: Prior work in the cybersecurity, SaaS industry, or enterprise technology is advantageous.
While the specific salary details for the Growth Marketing Manager position are based on experience, the company mentions that compensation will be commensurate with experience.
Keyfactor promotes a culture of growth, autonomy, and respect, offering various initiatives such as:
Company-wide Days Off: A monthly day off on the second Friday of every month (with exceptions during holiday periods).
Parental Leave: Comprehensive benefits for new parents, including paid parental leave and support for adoption and fertility.
Employee Wellbeing: Access to resources promoting health and wellness, like a wellness allowance and a mindfulness app membership.
Community Engagement: Opportunities for volunteering, company charitable matching, and dedicated volunteer days off.
Development Opportunities: Regular meetings for talent development and cross-functional engagement.
Keyfactor revolves around core values that significantly influence its operations:
Trust: Emphasizing honesty and openness in client relationships.
Customer-Centricity: A commitment to acting in the best interest of customers, treating their data with care.
Continuous Innovation: A dedication to staying ahead of the rapidly changing technology landscape.
Agility: The ability to adapt and thrive in dynamic environments.
Respect and Inclusion: Promoting a diverse workplace with equitable opportunities for all employees.
Teamwork: Understanding that individual success is achieved through collaborative efforts.
The role of Growth Marketing Manager at Keyfactor, Inc. presents an exciting opportunity for skilled marketers who want to make an impact within a dynamic organization. With a focus on growth, innovation, and a supportive work environment, applicants who can demonstrate the required experience and skills will find Keyfactor a promising place for advancement.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
