Keyfactor, a leader in trust infrastructure for AI and machines, is seeking a Growth Marketing Manager. This role is crucial for the company as it aims to connect various entities—humans, machines, and AI—securely. As the Growth Marketing Manager, you'll be driving Annual Recurring Revenue (ARR) through two key motions: enterprise named account campaign execution and product-led growth (PLG) via Keyfactor’s Test Drive program. This position is critical to the company’s strategy for driving user acquisition, activation, and conversion to pipeline.
The Growth Marketing Manager is responsible for the end-to-end demand generation programs, which include planning, execution, optimization, and reporting. Broadly, the responsibilities encompass:
Building and scaling the PLG growth motion around Keyfactor's Test Drive program, empowering systematic growth loops.
Designing multi-channel marketing programs that engage and convert prospects within the Named Account Model at scale using advanced segmentation and proper data orchestration.
Collaborating with various teams such as Field Marketing, Sales, and others to engage priority accounts and personalize programs.
Analyzing performance data regularly to produce insights on marketing effectiveness and making actionable recommendations.
Maintaining dashboards that track Key Performance Indicators (KPIs) related to marketing success.
Testing, learning, and continuously optimizing through experiments to improve engagement rates and sales outcomes across diverse channels.
Implementing AI and automation processes that streamline campaign management from ideation to execution.
To excel in this role, candidates should possess the following:
2-4+ years of experience in growth marketing or demand generation, notably in the B2B sector.
Proven experience running PLG programs, particularly transaction models like self-serve trials or freemium executions.
Strong analytical skills and familiarity with marketing analytics tools such as Dreamdata or DOMO, with a bonus for SQL or BI skills.
Hands-on experience with AI and Automation in omni-channel marketing workflows.
Proficiency in tools like HubSpot, Salesforce, and ABM platforms.
Excellent project management skills with the ability to manage multiple high-priority initiatives in a fast-paced environment.
Prior experience in fields such as cybersecurity, SaaS, or enterprise technology is preferred.
The salary for this position will be commensurate with experience, reflecting the importance of the role within the organization. Keyfactor is proud to offer a comprehensive benefits package, which includes:
Second Fridays, a company initiative that allows employees to take the second Friday off each month (with exceptions made for November and December due to the holiday season).
Paid Parental Leave for new parents, along with comprehensive adoption and fertility support.
Competitive time off globally and a wellness allowance is provided as well.
Employee-focused initiatives like a diversity commitment and a commitment to inclusion, encouraging a diverse environment.
Opportunities for professional development through talent meetings and cross-functional gatherings.
At Keyfactor, the company culture is centered around continual improvement and team collaboration. They emphasize a culture of trust, innovation, and respect. Keyfactor believes it’s essential for everyone to work together as a team to achieve common goals, and they strive to foster an environment that promotes creativity and new ideas. The company strongly invests in its employees by providing various resources for well-being and ongoing professional development.
Core Values:
Trust is vital in their industry and the relationships they build.
Customers are at the core of their operational strategies, ensuring security interests are always prioritized.
Innovation and agility are encouraged, recognizing the rapid pace of change in technology and business environments.
Candidates interested in this Growth Marketing Manager position should be legally authorized to work in either the United States or Canada. Keyfactor is committed to promoting diversity and inclusion in its hiring process, ensuring equal opportunities for all applicants.
In summary, this role offers an exciting opportunity for a motivated marketing professional to leverage their skills in a dynamic and fast-paced environment focused on innovative growth strategies. If you are passionate about driving results and creating effective demand generation strategies, this is an excellent opportunity to consider.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
