Guest Services: Manager, Growth Marketing

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Job Overview

The Guest Services: Manager, Growth Marketing position involves leading innovative digital marketing strategies aimed at driving engagement and achieving substantial growth. As a data-driven role, it focuses on optimizing advertising across traditional as well as AI-driven engines such as SEO, AEO, and GEO. Candidates are encouraged to employ various approaches—from paid campaigns to content development—to engage audiences effectively.

Key Responsibilities

The essence of this role is characterized by numerous vital responsibilities:

• Plan, launch, and optimize paid campaigns across various channels—this includes search, social media, and display advertising. The manager must oversee budgets and collaborate with vendors to maximize return on ad spend.

• Identify emerging paid platforms and channels, conducting a structured test-and-learn approach to scale effectively. Being adaptable and explorative in the digital space is crucial.

• Develop a robust search visibility strategy that spans traditional SEO, AEO, and GEO techniques. This is critical for ensuring that the company's content ranks well and can be found easily in search engines and through AI-generated responses.

• Optimize content structure, schema markup, and authority signals so that the company’s materials are accurately represented in AI outputs and prominent search results.

• Utilize AI tools to enhance marketing performance. This includes* content generation, *audience targeting, campaign automation, predictive analytics, and improving workflow efficiency.

• Own marketing analytics, constructing detailed dashboards and tracking key performance indicators (KPIs). The manager will analyze the gathered data and translate these insights into actionable growth experiences for organizational leadership.

• Develop and edit content for corporate communications such as newsletters, announcements, and other channels, ensuring brand consistency and voice across all interactions.

• Perform additional duties as necessary, including possible marketing support for business development and promotional events.

Qualifications and Skills Required

Candidates interested in applying for this role should consider the following qualifications:

• A Bachelor’s degree in marketing, communications, or a closely related field is essential.

• Ideally, applicants should have 5-7 years of progressive experience in digital or growth marketing, evidencing measurable results over their career.

• Proficiency in digital advertising is required. Candidates should be familiar with Google Ads, Meta Ads, Spotify Ads, Pinterest Ads, as well as marketing analytics tools such as GA4, Google Tag Manager, Google Search Console, and SEO tools like Semrush and Ahrefs.

  

• Creative tools experience should include platforms such as Canva and Adobe Creative Suite. Candidates should be comfortable using these tools to produce compelling content.

• A working knowledge of AEO and GEO strategies, including structured data practices, is also necessary to ensure high discoverability in AI-generated and featured outputs.

• Candidates must demonstrate experience in applying AI tools effectively to reach marketing objectives. Experience with email marketing platforms like Mailchimp, HubSpot, or Constant Contact is also beneficial.

• Outstanding writing and editing skills are mandatory, particularly for those focusing on creating regular communications or publications.

• Candidates should exhibit a test-and-learn mindset and feel comfortable presenting data insights to senior stakeholders. Strong organizational skills will also help in managing multiple priorities and deadlines efficiently.

Compensation

The position offers an annual compensation of $100,000 USD, which coincides with the level of expertise and responsibilities outlined in the job description. This competitive salary reflects the critical nature of the role within Guest Services and the significant contribution expected from the individual.

Work Environment & Company Culture

Founded in 1917, Guest Services is a prominent hospitality management company known for delivering best-in-class services across various client environments, including luxury communities, resorts, and state and national parks. The company prioritizes inclusivity, diversity, and equity, fostering a culture where individuals can express themselves and are committed to providing exceptional service to a diverse clientele.

• Guest Services is an Equal Opportunity employer, valuing a diverse workforce and encouraging individuals from all backgrounds to apply.

Each of these aspects shows the company's commitment not just to its clients, but also to its employees, making this an appealing position for those interested in a forward-thinking company willing to invest in its people.

Application Process

Candidates interested in this position will need to utilize the provided channels to submit their applications. A thorough review of the qualifications and job details will help in preparing a comprehensive application that stands out to the hiring committee.

This job offer was originally published on weworkremotely.com