Hello There Collective is seeking a dedicated and performance-driven Affiliate Marketing Manager to spearhead their affiliate channel utilizing Commission Junction (CJ). The role is centered around generating revenue growth, fostering solid publisher relationships, and refining program performance in a competitive market. This position is fully remote and open to candidates outside the United States.
Key Responsibilities
Program Ownership & Growth
Manage the day-to-day operations of the CJ affiliate program.
Formulate and implement strategies aimed at achieving scalable revenue growth.
Set and achieve monthly and quarterly performance targets that focus on metrics like revenue, Return on Advertising Spend (ROAS), and Cost Per Acquisition (CPA).
Publisher Recruitment & Relationship Management
Develop proactive strategies for attracting new publishers from a range of industries including content, commerce, loyalty, and influencer verticals.
Establish and nurture strong bonds with high-performing affiliates to ensure their ongoing engagement.
Conduct negotiations concerning placements, commissions, and exclusive opportunities for partners.
Campaign & Offer Management
Craft and manage promotional calendars that cater to various seasons, product launches, and key moments in the market.
Design compelling offers, bonuses, and incentives that propel partner performance significantly.
Collaborate with internal teams to ensure alignment on product messages and priorities.
Performance Optimization
Regularly analyze performance data from affiliates to spot growth opportunities.
Continuously refine commission structures, partner mix, and placements to optimize performance.
Monitor key performance indicators including attribution, incrementality, and overall quality of partners.
Platform Management (CJ)
Oversee the CJ dashboard, managing partner approvals, link tracking, creatives, and comprehensive reporting mechanisms.
Ensure that all partnerships adhere to tracking, attribution, and compliance standards.
Address any technical or tracking issues promptly as they arise.
Cross-Functional Collaboration
Collaborate with paid media, influencer, and content teams to guarantee synergy in strategies.
Partner with creative teams to generate high-performing affiliate assets that capture attention and drive sales.
Work closely with finance teams for effective management of payouts, budgets, and forecasting.
Qualifications
The ideal candidate should possess:
A minimum of 3 years of experience in affiliate marketing, demonstrating expertise, especially with the CJ platform.
A proven track record of fostering revenue growth through efficient management of affiliate programs.
Strong relationships with a diverse range of affiliate publishers, spanning media, content, and loyalty.
Comprehensive knowledge of performance marketing metrics such as CPA, ROAS, and Lifetime Value (LTV).
Exceptional analytical and reporting skills to assess and communicate performance metrics effectively.
Experience in negotiating partnerships and placements that benefit both parties.
A proactive approach, with the ability to build programs from scratch as opposed to simply maintaining existing ones.
Nice to Have
Although not mandatory, it would be beneficial for candidates to have:
Experience working with Direct-to-Consumer (DTC) brands, particularly in sectors such as Consumer Packaged Goods (CPG), beauty, or apparel.
Familiarity with other affiliate platforms like Impact, Rakuten, and ShareASale.
Understanding of affiliate models related to influencers and creators.
Knowledge of promotional strategies and retail calendars to effectively drive sales.
What Success Looks Like
Success in this position will be defined by:
Consistent month-over-month revenue growth from the affiliate channel.
Expansion and development of high-quality, incremental publisher partnerships.
Achievement of efficient CPA/ROAS metrics that align with broader business objectives.
An actively managed program that goes beyond passive management, showcasing dynamism and engagement.
Conclusion
In joining Hello There Collective as an Affiliate Marketing Manager, you will play a crucial role in revolutionizing their affiliate program and driving substantial revenue growth. The position offers a formidable challenge and an opportunity to effect significant change. Candidates with a solid foundation in affiliate marketing and a proactive spirit are encouraged to apply to make a mark in this fast-paced environment.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
