International SEO/AEO Manager

Related keywords: spanish remote jobmental health remote jobtravel agency remote job

Overview

The job position is for International SEO/AEO Manager at BetterHelp, a mental health company on a mission to facilitate access to therapy. Founded in 2013, BetterHelp is recognized as the world’s largest online therapy service, aiming to remedy barriers in mental health care through innovative approaches. This position is significant as it aligns closely with the company’s objective to remove traditional barriers to therapy by enhancing its digital presence globally.

Role Description

The International SEO/AEO Manager will be responsible for managing the organic growth strategy across BetterHelp's priority international markets, which include Spanish, French, Dutch, and German-targeted audiences. In a market where AI is quickly reshaping content discovery, this role calls for someone adept in both traditional search techniques and emerging AI-driven methods. The individual's contribution will be crucial in optimizing content for various search platforms, highlighting a unique intersection of technical SEO and content strategy.

Key Responsibilities

• International Strategy: Own and drive the strategy for international organic growth, with an emphasis on increasing user acquisitions.

• AEO Strategy Development: Develop and execute advanced AEO strategies that optimize content visibility across search platforms and AI-driven discovery tools.

• Content Management: Oversee the workflow for multilingual content production, ensuring effective management of distributed freelance and agency partners.

• Technical SEO: Spearhead the technical SEO strategy focusing on aspects like site architecture, crawlability, indexation, and compliance with international regulations.

• Content Refresh Programs: Manage programs that sustain and improve rankings of existing content, ensuring relevance across active languages.

• AI Integration: Leverage AI tools judiciously to maintain brand compliance while enhancing productivity in content creation.

• KPI Definition: Craft and define KPIs that monitor and report on organic traffic, search engine rankings, and market growth.

Required Skills and Experience

Candidates must possess a solid background in SEO, specifically:

• A minimum of 5 years of SEO experience, including 2 years specializing in international or multilingual SEO strategies.
• Demonstrated familiarity with AEO principles and practical experience optimizing AI-driven content.
• A rich history of driving organic growth in non-English markets, showcasing deep expertise in technical SEO.
• Leadership experience overseeing editorial or content teams, and familiarity with content strategies for regulated industries (healthcare, finance, etc.) is a plus.
• Strong analytical capabilities, proficiency in Google Search Console, Ahrefs, and other visibility tools.

Preferred Qualifications

• Experience building AI content workflows with a human-in-the-loop review process.
• Familiarity with language models and how they influence content visibility.
• An understanding of E-E-A-T (Expertise, Authoritativeness, Trustworthiness) standards, particularly in regulated verticals.
• Fluency in one of the pertinent languages (Spanish, French, Dutch, German) is advantageous.

Work Environment

BetterHelp supports a remote-first working model, allowing candidates from various time zones to apply. However, employees are encouraged to visit the San Jose, CA office up to three times a year for collaborative opportunities, with travel expenses being covered by the company.

Salary and Benefits

The position offers a base salary range of $110,000 to $130,000, coupled with performance bonuses and a comprehensive benefits package that includes:

• Competitive health, dental, and vision coverage.
• A holistic perks program which includes free therapy for employees and health and wellness initiatives.
• A 401k plan with employer contributions.
• Flexibility in work-life balance, ensuring that employees are not overwhelmed by workload.
• Access to hardware or software that enhances productivity and comfort at work.
• A strong community network among coworkers, promoting a positive working environment.

Company Culture

As part of the Teladoc Health family, BetterHelp fosters an inclusive and diverse workplace. The organization recognizes the importance of individual differences and encourages employees to bring their authentic selves to work. They are against discrimination of any type and uphold equal opportunity throughout the hiring process.

Conclusion

For anyone interested in merging a passion for mental health with technical and strategic SEO expertise, this role presents an exciting opportunity to make substantial contributions to an essential service. It aims to deliver measurable performance while also enhancing one's professional skills in a supportive environment.

This job offer was originally published on jobicy.com