Performance & Lifecycle Marketing Lead

Related keywords: digital marketing remote jobremote job marketingfully remote job

Job Overview

Sendmarc is seeking a Performance & Lifecycle Marketing Lead to enhance its revenue by connecting various marketing ecosystems. This role is foundational and requires a technical but strategic mindset as you will build systems from the ground up. The position is perfect for someone who can manage lifecycle marketing, integrate systems, and engage in performance marketing efforts.

Key Responsibilities

As the Performance & Lifecycle Marketing Lead, your primary focus will be on:

• Building lifecycle and ecosystem marketing initiatives from scratch.
• Integrating the CRM and partner ecosystem effectively to enhance customer engagement.
• Leading performance marketing efforts, optimizing tools for demand capture.
• Executing product-led marketing campaigns that effectively utilise product usage data.
• Managing lifecycle programs by leveraging your expertise with HubSpot or other CRM tools.
• Running effective campaigns on platforms like LinkedIn and Google.
• Implementing strategic campaigns and analyses, including segmentation, lead scoring, and attribution modeling.

Required Skills

To thrive in this role, candidates should possess:

• Strong hands-on experience in lifecycle marketing preferably within a B2B context, including SaaS environments.
• Deep understanding and practical experience with HubSpot or equivalent CRM tools, especially in a shared admin role.
• Proven experience in creating workflows that capture and nurture leads effectively.
• Ability to work with partner or channel ecosystems and incorporate their data into marketing efforts.
• Experience in managing and executing effective LinkedIn and Google campaigns.
• Strong instincts in product marketing, with a knack for creating compelling messages.
• Comfort in navigating a technically complex environment focused on security.
• Capacity to balance strategic planning with hands-on execution, being adaptable and agile in approach.

Salary and Benefits

While specific salary details are not provided in the initial listing, Sendmarc offers a fully remote working environment, allowing employees to operate from anywhere in the world. Additionally, they support employee relocations, making this a suitable job for global applicants.

Company Overview

Sendmarc is a forward-thinking company focused on making strides in the marketing industry. They aim to unlock revenue opportunities and drive growth through innovative marketing strategies and technology integration. Their remote-first approach means you can experience a flexible work-life while contributing to a successful growth-focused team.

Work Environment

As a fully remote company, Sendmarc fosters a collaborative workforce and ensures that all employees have the tools and support needed to succeed from their chosen locations. These aspects are vital considering the increasingly digital landscape concerning workplace culture.

Application Readiness

Job seekers should ensure they are adept in relevant digital marketing tools, have a strong understanding of lifecycle marketing strategies, and are prepared to discuss previous hands-on experiences in similar roles. Potential candidates may want to prepare their portfolios or case studies highlighting their success in lifecycle marketing campaigns, particularly those that drove measurable results in B2B contexts.

In conclusion, this role represents a unique opportunity to step into a leadership position in a remote-first company that values innovation and connection in the marketing ecosystem. If you're passionate about combining technology and strategic marketing while driving significant business outcomes, this could be the ideal position for you.

This job offer was originally published on himalayas.app