Performance Marketing Designer (Freelance)

Position Overview

The Performance Marketing Designer position at jetfuel.agency is a freelance role that is inherently performance-driven. The primary focus of this position is on the creative aspects required to produce and iterate on high-volume paid social assets specifically designed for Direct-to-Consumer (DTC) brands. The role emphasizes execution, but candidates can expect to leverage their creative judgment and performance insights into campaign strategies in close cooperation with paid media teams.

Responsibilities

The responsibilities of the Performance Marketing Designer encompass several key areas:

Creative Production & Optimization

• Produce high-performing static, video, and motion-based ad creatives tailored for paid social channels, predominantly on Meta.
• Ensure that all created assets are in alignment with brand guidelines and campaign objectives.
• Design multiple variants of creatives, including details such as hooks and layouts, informed by performance feedback and specific testing directions.
• Translate client briefs into compelling visual concepts while proactively identifying risks and opportunities within those briefs.
• Rapidly iterate creatives based on performance signals, client feedback, and insights from the media team to maintain their effectiveness.
• Maintain consistency in creative messaging and visuals across various formats and funnels, ensuring a coherent brand presence.

Creative Collaboration & Strategic Contribution

• Engage closely with paid media managers to synchronize creative direction with overall campaign goals and testing plans.
• Participate actively in creative reviews and performance discussions, offering valuable insights and strategic contributions rather than merely focusing on deliverables.
• Collaborate with marketers to refine creative strategies based on what has proven successful across accounts, formats, and target audiences.
• Join client calls as necessary to clearly articulate creative decisions and rationales, as well as iteration plans regarding testing.

Operational Expectations

• Track progress on assigned brand tasks and creative outputs efficiently, utilizing project management tools like ClickUp.
• Manage multiple creative streams without sacrificing quality, consistency, or speed of execution.
• Be prepared for last-minute changes without compromising the core quality of the creations produced.
• Ensure organized documentation and creative files for both internal and client use, allowing for easy referencing.

Required Skills

• 3–5 years of experience producing performance-focused creative within eCommerce, DTC, or paid media landscapes.
• A strong portfolio showcasing paid social ad creatives that highlight clear performance intentions rather than just aesthetics.
• Proficient in Adobe Photoshop, Illustrator, Premiere, After Effects, and Figma.
• The ability to articulate not just what makes creative work effective but also how it should evolve over time based on performance data.

Nice to Have Skills

• Direct experience working with paid media teams or media buyers is advantageous.
• Familiarity with various creative performance metrics including CTR, thumb-stop rate, CPA, and ROAS.
• Experience utilizing AI or automation tools for accelerating creative workflows.
• A light understanding of landing pages and conversion-focused design principles.

Compensation and Benefits

• The salary is competitive and will vary based on experience and geographical location.
• 100% Remote & Flexible Work: This role allows individuals to work from anywhere with a flexible schedule alongside a global team.
• Paid Time Off: Employees receive 24 PTO days annually, along with monthly health stipends.

About jetfuel.agency

jetfuel.agency is a boutique digital marketing agency that specializes in growing DTC and e-commerce brands. The agency caters to clients generating between $5M–$250M in annual revenue, with notable brands like Chomps, Jinx, and Hampton Water Wine. They are recognized for their no-nonsense, data-driven approach and a bold mindset that encourages limitless growth opportunities.

The agency consists of a small, entirely remote team that values initiative, analytical thinking, and continuous learning. As such, they are eager to meet candidates who wish to advance their careers while generating tangible results for exciting brands within a flexible work environment, promoting an inclusive atmosphere that puts emphasis on performance and creativity.

This job offer was originally published on himalayas.app