Performance Marketing Lead – African Markets

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Overview

Sporty Group is seeking a Performance Marketing Lead for its operations in African markets. This is a senior leadership role that plays a crucial part in shaping the company’s growth strategy across the continent. The ideal candidate will take full ownership of performance marketing initiatives, ensuring alignment with the company's vision and enhancing its brand presence.

Key Responsibilities

In this role, the Performance Marketing Lead will be responsible for several key areas that drive the company's marketing efforts. These include:

• Regional Growth Strategy: The candidate will define the overall marketing vision tailored for the African markets. This includes market prioritization, channel philosophy, investment allocation, and a long-term roadmap for scaling operations.

• Brand Presence: The candidate will collaborate on large-scale brand-building initiatives that emphasize a coherent identity across both performance and brand channels. This is integral for establishing trust and recognition in key markets.

• Paid Acquisition Strategy: Providing oversight on all performance and media channels such as Google, Meta, TikTok, programmatic ads, and affiliates is crucial. The focus will be on ensuring an optimal strategy that goes beyond day-to-day execution.

• Cross-Departmental Influence: Acting as a strategic partner to various departments within the organization, including brand, media, product, analytics, and creative teams, is a core responsibility. The Performance Marketing Lead will ensure that marketing needs are incorporated into broader business decisions.

• Market Intelligence: This role involves leading strategic assessments of market dynamics and competitive positioning. Understanding user behavior to identify high-value growth opportunities is also essential.

• Data-Driven Culture: The candidate will be an advocate for a data-driven approach, translating complex performance data into clear strategic narratives and actionable investment plans.

• Advisory Role: The Performance Marketing Lead will serve as the primary marketing voice in leadership discussions, providing insights that inform company-wide strategies.

Required Skills

Candidates are expected to bring several qualifications that align with the responsibilities outlined above:

• A minimum of 5 years of experience in performance marketing or user acquisition.

• Fluency in English is required, while proficiency in French or Portuguese is a plus, especially since communication with diverse market segments will be essential.

  

• Strong expertise in using major performance marketing platforms is crucial.

• An analytical mindset is necessary, with the ability to translate data into strategic decisions.

• A solid foundation in the fundamentals of digital marketing is expected, including paid media, marketing funnels, and attribution strategies.

• Excellent project management skills are vital, as the candidate will need to meet deadlines and manage multiple projects in a fast-paced environment.

Preferred Qualifications

The following additional experiences will be advantageous for candidates:

• Experience in finance, gaming, or other highly regulated digital markets, as these industries often involve additional layers of complexity.

• Familiarity with both web and app acquisition at scale, which will enhance the ability to manage performance across various platforms.

• Previous experience within fast-growing, performance-driven environments, as this role demands agility and adaptability.

Technical Skills

Familiarity with specific tools and media channels is also a requirement. Candidates should be knowledgeable in:

• Media Channels: Google Ads, Meta Ads Manager, TikTok Ads, Mobile Demand-Side Platforms (DSPs), along with display and programmatic platforms.

• Analytical Tools: Understanding of market research tools and competitor audits, as well as platforms like Google Analytics, AppsFlyer, Adjust, Singular, or Kochava.

• Business Intelligence Tools: Experience using BI tools such as Metabase, Tableau, or Power BI will be beneficial for data analysis and reporting.

Application Process

Sporty Group values every application received for this position. Candidates can expect a personalized review process, as AI tools are not utilized. The company aims to respond to applicants within 48 hours, showcasing its commitment to timely communication. Individuals interested in this opportunity are encouraged to apply promptly.

Overall, the Performance Marketing Lead role at Sporty Group represents an exciting opportunity for seasoned marketing professionals looking to make a significant impact in a rapidly evolving market landscape.

This job offer was originally published on jobicy.com