Related keywords: marketing manager remote jobcustomer success manager remote jobremote job product manager
Impel is seeking a strategic and hands-on Product Marketing Manager to influence how their products are positioned, launched, and adopted in the market. This role is central to the functions of Product, Marketing, and Sales, and emphasizes the translation of product capabilities into clear messaging. The successful candidate will have a pivotal role in supporting go-to-market launches and driving revenue growth.
The Product Marketing Manager will be responsible for a range of tasks that include:
Leading the go-to-market strategy for product launches and ongoing enhancements, ensuring consistent messaging and alignment with target audiences.
Developing compelling value propositions that distinguish Impel's products in the competitive landscape and clearly express their business impact.
Partnering closely with the Product team to gain an in-depth understanding of product features, customer use cases, and roadmap priorities.
Collaborating with the Demand Generation and Content Marketing teams to craft integrated marketing campaigns designed to increase awareness, encourage adoption, and generate leads.
Providing Sales and Performance Management teams with impactful enablement materials such as battlecards, sales presentations, training resources, and competitive insights.
Conducting thorough market, customer, and competitive research to identify trends and opportunities for differentiation.
Measuring and analyzing the performance of campaigns and product launches, using data to optimize messaging and strategy.
Keeping abreast of industry and marketing technology trends to continuously refine the company's go-to-market approach.
Assisting with additional marketing initiatives as needed within a fast-moving business environment.
Candidates for the Product Marketing Manager position should possess:
At least 6 years of experience in product marketing, technical marketing, or B2B marketing, preferably in a technology or SaaS context.
Experience in the automotive industry is preferred but not mandatory.
Strong communication skills are essential for clearly articulating product value and differentiation.
Comfort and capability in working across different functional teams, taking ownership, and driving initiatives from inception to execution.
A background in sales enablement and go-to-market launches is crucial, with additional experience collaborating with demand generation and content teams being a significant advantage.
A high level of organization, analytical prowess, and a natural curiosity about products and technology are vital traits for success in this role.
The ability to thrive in fast-paced environments and act as a key connector across teams is highly valued.
While specific salary information is not provided in the job listing, typical roles of this nature in the marketing sector generally offer competitive salaries commensurate with experience, along with the possibility of bonuses and benefits. Prospective applicants are encouraged to inquire about the salary range during the interview process to align expectations. Furthermore, working in the marketing sector often comes with perks such as flexible work hours and opportunities for professional development.
Overall, the Product Marketing Manager position at Impel provides a fantastic opportunity for a self-sufficient marketer who enjoys taking charge of strategy and execution. This role is ideal for individuals looking to apply their skills in a fast-paced and dynamic working environment. With a focus on cross-collaboration and continuous improvement, successful applicants will play a critical role in enhancing product value and facilitating the company’s growth.
This position is located in the USA, offering the potential for remote work flexibility, an attractive option for many job seekers in the current market. Candidates are encouraged to apply if they meet the outlined qualifications and are ready to contribute to a forward-thinking company in the marketing sphere.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
