Senior Director, Customer Lifecycle Marketing – Usage & Engagement

Overview

AlphaSense is looking for a Senior Director of Customer Lifecycle Marketing – Usage & Engagement, a pivotal role within the organization that focuses on driving customer growth through enhanced product usage and engagement. The company is recognized for its sophisticated market intelligence platform that helps businesses make informed decisions by leveraging advanced AI technologies. Founded in 2011, AlphaSense is headquartered in New York City and serves over 6,000 enterprise clients, including a majority of the S&P 500.

About AlphaSense

AlphaSense integrates comprehensive datasets from various sources, such as equity research, company filings, event transcripts, and trade journals, facilitating seamless decision-making for its clients. The acquisition of Tegus in 2024 has further bolstered AlphaSense’s capabilities, allowing them to offer more in-depth insights and enhancing the quality of market intelligence services.

Role of the Senior Director

The Senior Director role is a leadership position aimed at building and scaling a new function that will accelerate customer growth specifically for consumption-based offerings. The ideal candidate will possess significant experience in lifecycle marketing. The responsibilities will include developing strategies and frameworks to foster feature adoption, drive consumption among enterprise clients, and ultimately boost revenue. Key focuses of the role include:

• Defining Strategy: Crafting a vision and roadmap for Customer Lifecycle Marketing that centers around increasing product usage.
• Innovative Marketing Programs: Designing programs to enhance product utilization and accelerate the time to value for customers.
• Cross-team Collaboration: Engaging with various teams including Product Marketing, Customer Education, and Sales to implement marketing models that enable long-term customer engagement.

Key Responsibilities

• Build a New Marketing Motion: Make informed decisions on the strategy and operating model for Customer Lifecycle Marketing.
• Drive Product Usage and Consumption: Create digital-first initiatives that encourage deeper engagement with AlphaSense’s offerings.
• Measure Business Impact: Develop strategic reports focusing on metrics that illustrate product utilization and customer engagement.
• Optimization of Programs: Continuously refine marketing strategies based on measurable outcomes and product innovation.

Required Skills and Qualifications

Candidates should have at least 10 years of experience in high-growth B2B SaaS marketing, especially in post-sale marketing programs. Demonstrated success in developing strategies that effectively drive product usage is a key factor. Additional skill sets and experiences required include:

• Strong analytical skills with a serious focus on using behavioral and product data to inform strategies.
• Executive presence, enabling effective collaboration and influence among cross-functional teams.
• Familiarity with API-based customer environments and principles of product-led growth is a plus.

Salary and Benefits

AlphaSense has set a base compensation range between $192,000 and $235,000 USD for this role. The final offer may vary depending on candidate experience and expertise. In addition to base salary, employees might also receive performance-based bonuses, equity, and extensive benefits packages.

Workplace Culture

AlphaSense emphasizes a work environment that nurtures equality and respect amongst all employees. The company strongly believes in providing equal opportunities regardless of race, gender, age, or any other characteristic. Along with their commitment to diversity, AlphaSense also provides reasonable accommodation for employees with disabilities as per the governing laws.

Job Location

The role is fully remote, allowing candidates from anywhere in the USA to apply.

Candidates Awareness

Job seekers should be vigilant as AlphaSense has warned against potential recruiting scams. The organization advises candidates to critically validate related job postings and communications. Authentic job postings can be reviewed on the official AlphaSense careers page, and all genuine emails from the recruiters will come from an official @alpha-sense.com domain.

Conclusion

This Senior Director position at AlphaSense offers a remarkable opportunity for seasoned marketing professionals focused on enterprise customer engagement. Candidates will have the chance to leverage their expertise in a leading-edge technology company that positions itself at the forefront of market intelligence.

This job offer was originally published on jobicy.com