The role of Senior Director of Product Management – Paid Media with Gannett is a senior-level position aimed at leading the overall strategy and growth of the company's Paid Media product portfolio. This includes vital components such as Social Ads, Display Advertising, and Targeted Email Marketing (TEM). The individual in this position will drive innovation and oversee a range of product management functions. As this role resides within a digital marketing context, it emphasizes the importance of integrating AI and data-driven strategies.
Key Responsibilities
The responsibilities of the Senior Director include:
Product Strategy & Vision
Define and execute a multi-year product strategy for Paid Media focused on both organic and paid channels.
Lead cross-channel optimization that incorporates search, social, display, and CRM integration.
Identify and explore market opportunities across different business segments, including Small and Medium Businesses (SMB), Mid-Market, and Enterprise sectors.
Develop clear product roadmaps and objectives to reflect the strategic priorities.
Product Execution & Delivery
Oversee multiple product teams to ensure timely and high-quality delivery of various initiatives such as campaign management, audience targeting, and attribution reporting.
Implement and champion agile practices to enhance product discipline and focus on metrics to measure success.
Data-Driven Optimization & AI
Collaborate effectively with Data Science teams to construct predictive audience targeting models and optimize campaign performance via AI and machine learning.
Engage in the integration of advanced data models for effective advertising strategies across platforms.
Platform & Partner Integrations
Own and manage the roadmap for integrations with major platforms such as Meta, Google, and TikTok.
Ensure compliance with crucial regulations including CCPA and GDPR and maintain strong partner relationships.
Revenue & Commercial Impact
Collaborate with Sales and Marketing teams to define successful pricing, packaging, and monetization strategies
Drive revenue growth and enhance product adoption via innovative advertising solutions.
Customer & Market Focus
Maintain a deep understanding of advertiser needs and ensure that customer feedback significantly informs the product roadmap.
Deliver clear and effective value propositions that differentiate Gannett’s offerings in the market.
Leadership & Team Development
Build and mentor a high-performing Product Management team, encouraging a strong product culture with clear expectations and accountability.
Foster executive readiness and strategic thinking within the team, while managing stakeholder relationships effectively.
Required Skills
To thrive in this role, candidates are expected to have:
12-15 years of extensive Product Management experience, with at least 7 years in a leadership capacity.
Proven success in managing digital advertising products, especially in areas such as Social, Display, and Email marketing.
Familiarity with MarTech and AdTech platforms, including experience with key integrations and working knowledge of data-driven products.
Preferred Qualifications
While not mandatory, preferred qualifications can enhance a candidate's fit for the role and include:
Experience in SMB and local advertising ecosystems, as well as CRM integration and first-party data activation.
Familiarity with privacy and compliance considerations (HIPAA, CCPA, etc.) and a history of scaling products across various customer segments.
Salary Information
The annual base salary for the Senior Director position ranges from $195,000 to $200,000. Candidates should keep in mind that this figure may vary based on factors such as geographical location, educational background, skills, and professional experience. Additionally, the role might include variable compensation based on performance.
Company Overview
Gannett is a leading diversified media company that runs a large portfolio of local and national publications, including the USA TODAY NETWORK. Their mission centers on empowering and enriching communities through quality journalism, local content, and evolving digital marketing solutions. The organization emphasizes a commitment to balanced, unbiased journalism, ensuring a wide reach and engagement with audiences. Currently, they operate a network of local properties in the United States and have a wholly-owned subsidiary in the UK, making them a prominent player in the media landscape.
As a proud equal opportunity employer, Gannett promises to consider all qualified applicants without discrimination based on race, color, national origin, gender, disability, or any other protected status.
The position of Senior Director, Product Management – Paid Media is designed for those seeking a strategic leadership role, enhancing their career in a fast-paced, innovative environment within the digital marketing sphere.
This job offer was originally published on himalayas.app
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