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Helix is on a mission to improve lives through DNA, focusing on transforming healthcare by integrating genomics into standard medical practices. The company partners with health systems and life sciences firms to push forward the incorporation of genomic data into clinical practices across the healthcare sector. Helix is seeking a Senior Manager for Digital & Automation Marketing to drive their digital marketing efforts.
The Senior Manager, Digital & Automation Marketing role is a hands-on position that requires an AI-fluent and data-driven professional to establish, manage, and optimize campaigns for Helix. This integral role involves working to ensure operational excellence by executing digital campaigns across various platforms, ensuring that Customer Relationship Management (CRM) systems are seamlessly integrated into marketing efforts.
Campaign Management: Responsible for setting up, launching, and managing campaigns across owned, earned, paid, and social channels, specifically using platforms like Sanity, LinkedIn, and X.
Platform Operations: Engage directly with CRM (specifically HubSpot) and various digital platforms to enhance campaign delivery, collaborating with product marketing and sales teams to merge insights with strategic positioning.
Market Intelligence: Stay updated on media, policy, and competitive trends that shape opportunities with key stakeholders and ideal customer profiles (ICPs).
KPI Tracking: Monitor and report on campaign and channel performance and define marketing ROI to effectively allocate resources.
Strategic Reporting: Build dashboards that translate raw data into insightful reports for leadership and internal teams.
Testing & Refinement: Conduct A/B tests and provide recommendations to optimize creative and content strategies based on engagement metrics.
Workflow Automation: Implement AI tools for reporting and optimizing workflows to enhance overall marketing efforts.
Innovation: Keep abreast of emerging technologies that can improve campaign execution and analytics capabilities.
Cross-Functional Partnership: Collaborate with the marketing team, as well as the product and sales departments, to boost customer engagement.
Vendor Management: Oversee and manage external partners, freelancers, and third-party platforms relevant to campaign execution.
Professional Background: Candidates should have 4-6 years of experience in digital or integrated marketing with a focus on campaign execution and optimization.
CRM Knowledge: Practical knowledge and experience in setting up and managing CRM-led campaigns, especially with HubSpot, is strongly preferred.
Analytical Skills: Candidates must possess a strong ability to interpret campaign data, create dashboards, and articulate metrics into ICP-specific recommendations.
Technical Proficiency: Experience with various marketing and sales operations tools such as Google Analytics, LinkedIn Campaign Manager, SEMrush, and Zapier is required.
AI Proficiency: A background in leveraging AI tools to enhance campaign execution and analytics is necessary.
Expected total compensation is comprised of three parts:
Base Salary: Ranges from $144,000 to $190,000, depending on experience and skills.
Annual Bonus: Approximately 15% of the base salary, subject to company performance.
Equity: Generous equity offerings, with further discussions during the hiring process.
Helix offers comprehensive benefits, including but not limited to healthcare coverage, paid parental leave, a 401(k) plan with employer matching, remote work options, and a home-office stipend.
The initial phase of employment consists of structured onboarding:
Days 1-30: Learn internal processes and engage with team members.
Days 30-60: Contribute to projects and develop familiarity with company operations.
Days 60-90: Start personal performance goals and project ownership.
The interview process involves several steps including a recruiter screening, manager technical screening, onsite interviews, and an offer discussion. Helix emphasizes diversity and is an equal-opportunity employer, welcoming candidates from all backgrounds.
The Senior Manager, Digital & Automation Marketing position at Helix represents an exciting opportunity for candidates looking to shape modern healthcare through strategic digital campaigns and the utilization of AI technology. With competitive salaries, comprehensive benefits, and a work environment that fosters growth and inclusivity, this role is ideal for candidates who are passionate about transforming healthcare.
This job offer was originally published on jobicy.com
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