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Apifonica is seeking a Product Content Marketing Manager with a passion for content creation and a strategic mindset for product-led growth (PLG). The role enables you to take charge of the narrative surrounding Apifonica’s SaaS offerings, utilizing various platforms and content formats to engage users effectively.
As a Product Content Marketing Manager, you will be responsible for a variety of tasks including:
Content Production: You will be expected to produce at least two SEO-optimized long-form articles per week. Your proficiency in multiple content formats will be crucial to your success in this role.
Content Distribution & Experimentation: Lead the multi-channel distribution of content across platforms like LinkedIn, YouTube, and newsletters. You will also engage in testing new content channels and formats, ensuring ongoing optimization through monitoring performance metrics.
Community & Network Building: Build and maintain partnerships with micro-influencers and industry experts. You will facilitate expert interviews, panel webinars, and collaborative blog series to increase the credibility and reach of your content.
The ideal candidate must have a minimum of 2 years in content marketing or content management in the B2B SaaS or tech sectors, and must be able to demonstrate a proven portfolio of content case studies. Essential skills include:
SEO Expertise: Experience with keyword research and on-page optimization is a must.
Content Creation: Proven ability to produce high-quality content across diverse formats (video, articles, webinars, etc.).
Language Proficiency: You should have the ability to write compellingly in both English and German.
Analytics Knowledge: Familiarity with engagement and analytics tools such as Google Analytics, and an understanding of CRM tools like Hubspot are preferable.
Additional strengths that are vital to succeed in this role include strong attention to detail, project management skills, creativity in content ideation, and collaborative capabilities to work well with multiple teams.
While the specific salary for this position is not disclosed, Apifonica emphasizes offering a competitive salary along with opportunities for career growth. The work environment is defined as remote or hybrid, allowing employees flexibility in their work locations and schedules.
Apifonica is an Estonian company headquartered in Tallinn, with additional offices in Poland, Germany, Italy, and Latvia. They specialize in providing cloud solutions for communication services across various industries in Europe. Known for their high-load cloud communications platform, Apifonica focuses on automating customer interactions across sectors like HR, sales, and customer support. Their customizable platforms are integrated with AI-driven bots and sophisticated reporting tools tailored to client workflows, serving well-known customers like Ergo, Huawei, and Decathlon.
This role not only allows for the creative expression of storytelling through multiple content formats but also offers meaningful engagement with a product that aims to enhance business communication. The collaborative and growth-oriented culture at Apifonica, combined with their commitment to employee development, makes it an exciting opportunity for job seekers passionate about content marketing in a progressive company.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
