Sr. Manager, SEO/AEO

Overview of the Position

AssetWatch is seeking a Sr. Manager, SEO/AEO to join their dynamically growing team in a remote-first work environment. This position plays a crucial role in developing the company's organic traffic strategy and optimizing their SEO practices. As a leader in the AI-driven industrial IoT field, AssetWatch focuses on enhancing condition monitoring for manufacturers, ensuring minimal downtime and maximum operational efficiency.

Job Responsibilities

In this role, the Sr. Manager will be responsible for building the organic channel from scratch, effectively transforming it into a significant and reliable source of pipeline and revenue. The candidate will manage the full roadmap of activities including:

• Keyword Architecture: Establishing a comprehensive keyword strategy aligned with different buyer stages and search intents.
• Search Strategy: Tracking and leveraging the search habits of reliability engineers and plant managers to create content that captures demand.
• Answer Engine Optimization (AEO): Ensuring that AssetWatch appears favorably in AI-generated answers to improve visibility.
• Technical SEO: Creating specifications for the web team (Webmaster) to implement critical SEO aspects like Core Web Vitals, schema implementation, and ensuring that the site is crawlable and indexable.
• Content Strategy: Developing a detailed keyword-to-content mapping process, providing direction to the content managers for producing high-quality, SEO-optimized content. This includes an ongoing review and optimization of all content related to performance measuring.

Required Skills and Experience

The ideal candidate should possess the following qualifications:

• Experience: A minimum of 5 years in an SEO role within a B2B SaaS, industrial tech, or associated field, demonstrating a strong understanding of organic search and its contribution to pipeline growth.
• Analytical Expertise: Proficiency in tools like Google Search Console, SEMrush, Ahrefs, GA4, and either Salesforce or HubSpot for marketing attribution.
• Technical Skills: Strong knowledge of technical SEO practices including schema markup, crawl budgets, and performance tracking to test the effectiveness of SEO strategies.
• AEO Awareness: Understanding the growing relevance of AI and voice search in shaping the search experiences of B2B buyers.
• Content Production Management: Familiarity with briefing and managing content writers to create SEO-optimized content that drives conversions.

Salary and Benefits

While the specific salary range is not disclosed, AssetWatch offers a competitive compensation package along with stock options to incentivize and reward performance. The comprehensive benefits include:

• Flexible Work Hours: Ensuring a balance between productivity and personal life.
• Unlimited Paid Time Off (PTO): Encouraging employees to take the time they need to recharge.
• Retirement Benefits: Including a company match which is vital for long-term financial planning.
• Career Growth Opportunities: Working in a space where you can make a tangible impact while collaborating with a talented team of professionals.

Company Environment

AssetWatch is at the forefront of IoT innovation, emphasizing a culture that supports a remote-first workforce. The focus on individual and collective success promotes a unique working atmosphere where employees are encouraged to thrive personally and professionally. Their commitment to well-being and work-life balance is indicative of a progressive and supportive company culture.

Conclusion

This Sr. Manager, SEO/AEO position is an excellent opportunity for candidates seeking to take ownership of SEO strategy in a rapidly evolving industry. Ideal for proactive individuals who seek to connect search performance with quantitative business outcomes. The role promises not just personal career growth but also the chance to become significantly involved in a company that is redefining how predictive maintenance is approached in the manufacturing sector. If you're ready to make an impact and thrive in a data-driven environment, this is the job for you.

This job offer was originally published on jobicy.com