Sr. Manager, SEO/AEO

Overview

In the realm of digital marketing, SEO is crucial for driving organic traffic and enhancing brand visibility. The position of Sr. Manager, SEO/AEO at AssetWatch offers an exciting opportunity for a seasoned professional to lead the SEO strategy for a rapidly growing AI-driven industrial IoT condition monitoring platform. This role is pivotal for the company's expansion as it focuses on creating a robust and sustainable organic channel.

Company Background

AssetWatch specializes in empowering manufacturers by providing a condition monitoring experience that optimizes manufacturing uptime. The company integrates advanced technologies, such as wireless sensors and AI, to mitigate equipment failures. Their ambitious vision underscores the significance of their offerings in the B2B SaaS and industrial tech sectors. The team consists of world-renowned engineers and distinguished business leaders, all dedicated to reshaping predictive maintenance solutions.

Job Description

The Sr. Manager, SEO/AEO is expected to take the reins of the organic channel, transforming it into a critical asset for pipeline growth. Key responsibilities include:

• Building a complete roadmap for keyword architecture, AEO content structure, and technical SEO requirements.
• Collaborating with the Webmaster and Content Manager to implement the strategy.
• Monitoring organic traffic, keyword movements, and conversion data daily.
• Establishing clear targets for organic-sourced MQLs and revenue influenced through SEO and AEO.
• Developing keyword architecture aligned with buyer stages, intent, and conversion potential.

Key Responsibilities

As a candidate for this role, the following high-level tasks will fall under your purview:

• Pipeline & Revenue Accountability: Owning targets related to the company’s organic leads, and establishing a living roadmap to enhance organic contributions.
• Keyword Architecture & Search Strategy: Mapping keywords across target verticals and aligning them with search intent and conversion goals.
• AEO / Generative Engine Optimization: Implementing schema requirements and content frameworks that ensure visibility in AI-generated search results.
• Technical SEO: Providing recommendations for core technical specifications such as Core Web Vitals and internal link structure.
• Content Strategy & Briefing: Creating thorough content briefs that detail keyword association, search intent, and required conversion actions.

Required Skills

The candidate must possess a robust background in SEO, specifically:

• Over 5 years of experience in an in-house SEO role, ideally in B2B SaaS or related industries.
• Demonstrated ability to connect search performance to pipeline results, showcasing conversions from keywords to closed deals.
• Proficient in technical SEO practices including schema markup and JavaScript rendering.
• Familiarity with tools like Google Search Console, SEMrush, Ahrefs, and analytics platforms such as GA4 and Salesforce.
• An understanding of AEO and how AI search influences buyer discovery.

Preferred Qualifications

Although not mandatory, the ideal candidate may also possess:

• Experience specifically in the industrial or IIoT markets leading SEO initiatives.
• Strong analytical skills with documented results in SEO metrics related to business performance.
• Previous exposure to building SEO strategies from scratch, ideally in a category-defining phase.

Work Environment and Benefits

AssetWatch offers a remote-first working model, prioritizing flexibility and collaboration. Here are some notable benefits:

• Competitive compensation package that includes stock options.
• Flexible work schedule to promote work-life balance.
• Comprehensive benefits encompassing a retirement plan that matches employee contributions.
• Opportunities for personal and professional growth within a dynamic and expanding team.
• Unlimited PTO to foster a healthy work-life balance.

Conclusion

For motivated SEO professionals, the Sr. Manager, SEO/AEO role at AssetWatch not only offers an appealing salary but also a chance to impact a fast-growing team directly. This position is ideal for candidates passionate about leading organic growth within a pioneering organization in the condition monitoring industry. With responsibilities that span from technical SEO to content strategy, this role demands a comprehensive understanding of the SEO landscape and the ability to drive measurable results.

This job offer was originally published on jobicy.com