VP, Growth Marketing

Overview

This job listing is for the VP of Growth Marketing position at Cision, a leader in consumer and media intelligence solutions headquartered in the UK. The role aims to empower individuals to make impactful changes within the organization, emphasizing collaboration, curiosity, and innovation in today's digital landscape.

Role and Responsibilities

As the VP of Growth Marketing at Cision, the selected candidate will lead and manage the company's global demand generation and growth marketing strategies. The position requires strategic leadership and hands-on execution skills to develop multi-channel programs designed to enhance pipeline acceleration across enterprise and mid-market segments.

Key Responsibilities Include:

• Global Demand Generation: The VP will own and evolve the global demand generation and growth marketing strategies. This involves translating the company's revenue objectives into clear demand plans and execution roadmaps. The role includes architecting a unified funnel strategy that ensures seamless experiences and accountability across various teams.

• Building a Demand Engine: The candidate will lead demand programs that encompass various channels such as performance marketing, paid media, SEO, email marketing, and account-based marketing (ABM). The goal is to identify and scale effective demand channels that yield qualified leads.

• Cross-Functional Collaboration: The VP is expected to partner closely with sales leadership and other marketing departments to establish a strategic alignment that enhances the overall effectiveness of demand programs. Insights derived from sales forecasts will guide continuous improvements in pipeline planning and qualification processes.

• Performance Measurement: This role requires the definition of measurement frameworks and performance metrics. Regularly inspecting performance, optimizing marketing spends based on measurable impact, and clearly communicating results to the executive leadership will be critical.

• Team Leadership: One of the main responsibilities of the VP will be to build, coach, and scale a global marketing team. This includes clarifying ownership of tasks and establishing rhythms that foster accountability and continuous improvement.

Required Skills and Qualifications

To be considered for this VP role at Cision, candidates must possess a robust set of skills and competencies:

• A minimum of 15+ years of experience in B2B SaaS demand generation or growth marketing, including 7+ years in senior leadership roles. Experience in managing and growing complex revenue streams in a global context is crucial.
• Deep expertise in demand generation metrics and funnel optimization, with familiarity in using marketing technology such as Salesforce and Eloqua.
• Proven ability to build trustworthy relationships across functional areas, particularly with sales teams and executive leadership, to foster collaboration and achieve marketing goals.
• Excellent communication skills, especially in executive storytelling and data analysis, to convey insights and recommendations effectively.
• Experience with global demand and ABM programs, especially in high-stakes environments like enterprise SaaS or digital media.
• An analytical mindset combined with financial acumen is preferred, particularly around metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
• Candidates should exhibit an innovative spirit with a willingness to adapt and collaborate with team members.

Salary and Benefits

The VP of Growth Marketing role at Cision offers a competitive salary in the range of £145,000.00 – £165,000.00, plus potential bonuses. Being part of a recognized leader allows candidates to be part of an inclusive and empowering work culture where unique perspectives are valued.

Inclusive Workplace

Cision strives to create a welcoming environment for all employees, emphasizing diversity, equity, and inclusion. Recognizing the importance of various viewpoints and backgrounds, the organization is dedicated to fostering an inclusive culture that supports employee growth.

Application Instructions

Formally interested applicants should prepare to present their comprehensive understanding of creating strong demand generation strategies aligned with business objectives in their application. Cision emphasizes its commitment to accommodating qualified individuals with disabilities throughout the hiring process.

Conclusion

In conclusion, the VP of Growth Marketing position at Cision offers a significant opportunity for experienced marketing leaders looking to drive impactful change within a global organization. The role demands a blend of strategic oversight combined with tactical execution, leading to measurable growth and enhanced customer relationships across diverse markets. With attractive compensation and a culture committed to diversity, this position promises both professional fulfillment and a chance to contribute to the company’s overarching success.

This job offer was originally published on jobicy.com