The job position at Animalz is for a Senior Content Marketer specializing in SEO. This role is geared towards creating high-quality written content aimed at ranking well in search engines. It emphasizes the importance of both exceptional writing and informed editorial judgment. The position is described as writing-first, meaning that approximately 70% of the role focuses on researching and producing content independently, which requires original thinking and in-depth research skills.
The key responsibilities for this role involve:
High-quality Content Creation: Writing diverse content such as blog posts, guides, and landing pages that not only meet search intent but also read comfortably for human audiences.
Content Review: Conducting final reviews of all pieces, regardless of whether they were authored personally, by freelancers, or started as AI-assisted drafts. This means ensuring that the content maintains quality before reaching customers.
Content Optimization: Refreshing existing content to boost its performance, enhancing engagement, visibility, and rankings through traditional SEO practices and AI tools.
Analyze Performance: Utilizing analytical tools like GA4, Google Search Console, and Ahrefs to diagnose content performance issues and suggest improvements.
Freelance Management: Collaborating with freelance writers, providing them with clear briefs, and maintaining adherence to the customer’s brand guidelines.
Customer Engagement: Communicating effectively with clients regarding timelines, deliverables, and revisions, ensuring continuous support and feedback.
Reporting: Contributing to performance reports that outline what was delivered to customers and how it performed.
Candidates considering this position should possess the following skills:
Years of Experience: 4 to 6 years in content marketing is preferred, with at least 2 years of experience in B2B SaaS.
Exceptional Writing Skills: Candidates should excel in crafting publication-ready content with minimal revisions while exhibiting clarity, precision, and strategic insight.
Strong Editorial Judgment: The ability to evaluate drafts critically, providing constructive feedback to improve content quality.
Deep SEO Knowledge: Familiarity with keyword research, on-page optimization, and the ability to address reasons for content non-performance.
AI Proficiency: Getting acquainted with the changing landscape of AI-driven search and developing content that aligns with these shifts.
Customer Communication: Demonstrated skills in building trust and effective communication with clients.
Organizational Skills: Capable of managing multiple accounts and deadlines effectively.
Technical Curiosity: An interest in learning about software and business contexts to write with authority.
Ownership and Adaptability: A self-starter who proactively identifies challenges and solutions.
The position offers a competitive salary range between $70,000 and $85,000 annually. This range will vary based on the candidate's experience, skills, and past contributions in content marketing roles. Other benefits include:
Animalz is committed to fostering an inclusive work environment, encouraging applications from individuals with diverse backgrounds. The company emphasizes values such as:
The role is fully remote, allowing candidates from various locations worldwide to apply. Candidates are expected to have at least 4 hours of overlap with US time zones to ensure effective collaboration.
The role offers substantial growth potential. Initially, the candidate will manage content for a small group of customers, gradually taking on larger accounts. The advancement pathways may lead to roles such as leading content strategy or managing customer relationships, ultimately aiming for the Associate Head of Content position. Alternatively, individuals can deepen their expertise by mentoring newer teammates while continuing to write regularly.
In conclusion, the Senior Content Marketer position at Animalz represents an exciting opportunity for professionals looking to leverage their writing and SEO skills in a dynamic environment. The focus on quality content creation, client engagement, and the integration of AI tools demonstrates the company's forward-thinking approach to adapting to the evolving landscape of content marketing.
This job offer was originally published on weworkremotely.com
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