The position of Commerce Lifecycle Marketing Manager at GoDaddy offers a unique opportunity in a remote work environment. The role is open to individuals located in British Columbia or Ontario, Canada. GoDaddy is recognized for empowering entrepreneurs by providing necessary tools and insights to enable their success online. The company's diverse culture encourages innovation and inclusivity within their workforce. This position is integral to the company's mission, focusing specifically on lifecycle marketing strategies involving email campaigns.
As the Commerce Lifecycle Marketing Manager, you will be responsible for:
Owning lifecycle email campaigns end-to-end, which entails developing strategies, defining objectives, identifying target audiences, and curating messaging that resonates with customers.
Leading the brief development process, which requires skills in both copywriting and creative direction to ensure campaigns are compelling and aligned with business goals.
Driving the full execution process of campaigns, including build, quality assurance (QA), launch, and conducting thorough post-campaign analysis for continuous improvement.
Building and deploying campaigns using Salesforce Marketing Cloud (SFMC). Responsibilities include working with data extensions, creating personalized content, and setting up basic automation processes to enhance campaign efficiency.
Utilizing basic SQL knowledge to define, validate, suppress, and measure target audiences, ensuring that the campaigns are accurately targeted and ready for measurement at all stages.
Collaborating closely with cross-functional teams, including Product Management, Design, Analytics, and Engineering, to translate business objectives into effective marketing briefs and performance insights, which will help shape an experimentation roadmap.
Candidates are expected to fulfill the following criteria:
A solid background of 6+ years in email/lifecycle marketing, demonstrating the capability to build campaigns from inception to execution using a marketing automation platform, preferably Salesforce Marketing Cloud, for audiences in the US.
Proven experience in managing projects from concept to launch, effectively communicating with stakeholders at various levels. Strong project management skills are necessary to coordinate teams and ensure timelines are adhered to.
A strong mindset toward copywriting and creative direction combined with a solid understanding of lifecycle marketing strategies for producing high-quality, high-performing email campaigns.
Working knowledge of SQL specifically for audience selection and validation, including performing joins, aggregations, and suppressions.
An analytical mindset capable of defining success metrics, interpreting results related to conversion, revenue, retention, click-through rates (CTR), and deliverability, and translating insights into actionable strategies.
Though not mandatory, applicants with the following experience will be given preference:
The successful candidate can expect:
A competitive salary range of $101,500 – $152,500 CAD contingent on experience, skills, and geographical location.
Participation in a discretionary cash bonus plan, which may amount to 10% of base salary, contingent on individual performance and overall company success.
A comprehensive benefits package which includes health, dental, and vision insurance, life insurance, participation in retirement savings programs, paid time off, and a remote work option to promote work-life balance. Additional family-friendly benefits like parental leave and more are also part of the offering.
The chance to engage in a workplace that values diversity, equity, inclusion, and belonging, fostering a culture that strives to build a better product through diverse perspectives.
GoDaddy prides itself on fostering a diverse workforce. They aim to create an environment where equity and inclusion are prioritized, with an emphasis on integrating these principles into daily operations and customer relations. The organization encourages potential candidates to apply even if they do not meet all specified requirements, emphasizing the importance of diverse experiences and transferable skills.
The selection process for applicants is conducted fairly and transparently, with a commitment to compliance with equal employment opportunity regulations in line with local and federal mandates.
Ready to empower entrepreneurs and shape the future of commerce lifecycle marketing? Consider joining GoDaddy's dynamic team!
This job offer was originally published on jobicy.com
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