The Commerce Lifecycle Marketing Manager role at GoDaddy is a unique opportunity that allows professional marketers to work remotely from either British Columbia or Ontario, Canada. This position is critical as it involves owning the entire lifecycle of email campaigns from strategy definition to execution and performance analysis.
As a Commerce Lifecycle Marketing Manager, you will be tasked with the following key responsibilities:
Own lifecycle email campaigns from end-to-end; this includes setting the strategy and defining objectives, target audiences, segmentation, and messaging.
Lead brief development, ensuring that the copywriting and creative direction are executed effectively while driving all aspects of campaign performance across build, QA, launch, and post-campaign analysis for optimization.
Utilize Salesforce Marketing Cloud (SFMC) for building and deploying campaigns while including dynamic content and automations.
Use basic SQL to handle audience targeting, ensuring validation and measurement readiness.
Collaborate with various teams such as Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective performance insights and experimentation.
The following skills and experiences are essential for this role:
A minimum of 6+ years in email/lifecycle marketing, with proven experience building campaigns from the ground up using a marketing automation platform, particularly Salesforce Marketing Cloud.
Demonstrated ownership of the entire process from concept, brief development, creative execution, to launching and analyzing campaigns, showcasing strong project management and communication skills.
Strong skills in copywriting and a robust understanding of lifecycle marketing strategies that can yield high-quality, high-performing email campaigns.
Working knowledge of SQL for audience selection and validation, handling joins, aggregations, suppression, and data QA.
A strong analytical mindset with the ability to define success metrics and interpret results while translating insights into actionable strategies.
While not required, the following skills may give candidates an edge:
The starting salary for the Commerce Lifecycle Marketing Manager role at GoDaddy is competitive, ranging from $101,500 to $152,500 CAD. Beyond salary, employees are eligible for:
Furthermore, GoDaddy emphasizes inclusivity and diversity in its workforce, encouraging all candidates to apply even if their experience may not fully align with every requirement. The company believes that diverse teams foster better products, and thus prioritizes integration of diversity, equity, inclusion, and belonging principles into its daily operations.
GoDaddy is known for promoting a flexible work culture and offers opportunities for various working arrangements, with options for full-time remote work as well as hybrid setups. The company values employees’ side projects and entrepreneurial pursuits, making it an ideal workspace for innovative thinkers and doers.
The company also boasts extensive employee resource groups and a culture that celebrates diversity. Candidates can expect to be part of an environment that emphasizes continuous learning and growth, contributing to both personal and professional development.
Candidates interested in this opportunity at GoDaddy are encouraged to apply even if they feel they don’t meet every single qualification. The company appreciates a variety of backgrounds and transferable skills, and is eager to provide support for growth and learning throughout the employment journey. For any assistance during the application process, candidates may contact the recruiting team at GoDaddy.
In summary, the Commerce Lifecycle Marketing Manager role is not just about technical skills; it’s about creativity, collaboration, and having an impact within a diverse team committed to empowering entrepreneurs. This position provides a great mix of remote work flexibility, competitive pay, and a supportive culture that encourages diversity and personal growth.
This job offer was originally published on jobicy.com
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