Content Marketing Manager, Organic Growth (SEO & AEO)

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Position Overview

The Content Marketing Manager focuses on Organic Growth through SEO and AEO, playing a crucial role in establishing and maintaining RevenueCat’s voice within the app economy. The position offers an opportunity to leap into the world of content marketing, with a heavy focus on narratives that affect app developers and entrepreneurs. The successful candidate will be responsible for leading company communications, amplifying content reach, and engaging in industry commentary.

Company Background

RevenueCat is a well-established platform dedicated to simplifying the complex world of in-app subscriptions for developers. Since its inception from Y Combinator's S18 batch, it has become a significant player in the mobile app monetization landscape, servicing over 40% of newly released subscription-based apps, handling more than $12 billion in annual purchase volume. The company's culture emphasizes values like Customer Obsession, Always Be Shipping, and Balance, making it a remote-first organization with over 150 employees across 25 countries.

Responsibilities

Key Responsibilities:

1. Industry Commentary & Reactive Content: The manager will be accountable for writing or commissioning pieces that reflect RevenueCat's response to shifts within the industry, such as changes in policy, platform dynamics, or regulatory developments. This requires a strong ability to not only report events but to provide deeper insights that matter to developers.

2. Company Communications & Amplification: This involves crafting external narratives for announcements and content drops, aligning closely with product marketing to ensure that major product launches resonate across the app ecosystem.

3. Social Voice & Presence: The role demands the creation of opinionated social content that enhances RevenueCat’s reputation, engaging the developer community and framing pivotal moments in the industry.

4. Voice & Narrative Consistency: It will also involve maintaining a consistent voice across all publications, ensuring that everything reflects RevenueCat’s ethos of being opinionated, genuinely useful, and distinctly non-generic.

Required Skills

The job seeker must possess:

• 7+ years of experience in content marketing, brand communications, or a closely related field, demanding both strategic thinking and hands-on writing capabilities.
• Exceptional writing skills that showcase a range suitable for an industry audience.
• Strong familiarity with the app ecosystem along with the ability to think in narratives, which means not merely positioning individual pieces of content but considering how a company's overarching story unfolds.
• Experience in handling content distribution to ensure that marketing materials are not just created but effectively reach the appropriate audiences.
• A solid grasp of editorial judgment, enabling swift decision-making without compromising quality.
• Some proficiency in interpreting data and research findings to convert complex analytical results into compelling narratives.

Desired Qualities

• Candidates with experience in shaping external voices or brand narratives, preferably in a B2B or developer-centric environment, stand to benefit the most.
• A background that touches on comms, PR, or brand marketing without traditional PR biases is ideal.
• Experience in constructing a social media presence known for insightful perspective rather than mere promotional content is advantageous.
• Previous writing aimed at a technical audience, particularly targeting developers, product managers, or founders, is an asset.

Salary & Benefits

While specific salary details are not disclosed, the company offers competitive equity in a fast-growing startup, indicating the high value placed on employee investment. Additionally, it includes:

• A 10-year window to exercise vested equity options, a highly appealing aspect for stakeholders.
• A fully remote and flexible work environment that promotes a healthy work-life balance.
• 4-5 weeks of suggested annual time off to support mental, physical, and emotional well-being.
• An initial $2,000 USD for workspace setup, along with an annual stipend of $1,000 USD focused on continuous learning and professional development.

Success Metrics

The success of the individual in this role will be measured through continual audience engagement growth, the impact and authority established within the app economy, and the overall enhancement of RevenueCat's voice. Initial benchmarks include the ability to produce industry commentary quickly and grow social presence within 6 months, alongside solidifying long-term strategies for company communications and amplification.

Conclusion

This position presents a unique opportunity for candidates passionate about shaping industry narratives within the app economy and making a significant impact via a well-respected platform like RevenueCat. Those who thrive in a strategic, narrative-focused environment with strong writing and communication skills are encouraged to apply.

This job offer was originally published on jobicy.com