Director, Growth Marketing (TV & Offline Media)

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Introduction

Chime is currently seeking a Director of Growth Marketing specializing in TV & Offline Media. This role is vital for driving efficient and measurable growth through innovative marketing strategies, especially for maximizing TV and offline channels. The position is based remotely, providing flexibility along with a competitive work environment.

Employer Overview

The employer, Chime, prides itself on its mission to empower everyday individuals to achieve financial progress. They are a financial technology company, not a traditional bank, aiming to make essential banking services accessible and user-friendly. Chime believes in its values, emphasizing integrity and a mission-driven approach to help members reach their financial goals.

Role Expectations

The selected candidate will be responsible for developing and executing Chime's comprehensive marketing strategy across various offline channels, which includes:

• Setting Long-Term Vision: You'll establish the overarching strategy for TV and offline marketing, aligning it with the company's goals.
• Managing Media Investments: You’ll oversee a significant annual budget, ensuring effective allocation of resources to optimize customer acquisition cost (CAC), lifetime value (LTV), and overall marketing effectiveness.
• Building Integrated Plans: Your role requires connecting high-level brand goals with actionable performance tactics through media channels, including TV, audio, and direct mail.
• Team Leadership: You will lead and nurture a high-performing team dedicated to offline media strategies, collaborating with various stakeholders including brand, analytics, and finance teams.

Required Skills and Experience

To succeed in this role, the ideal candidate should possess:

• Extensive Experience: A minimum of 12 years in marketing/media, with at least 4 years in-house at a significant consumer brand.
• Media Portfolio Management: Proven experience managing large media budgets effectively, demonstrating accountability for metrics like CAC and LTV.
• Analytical Proficiency: A strong grasp of marketing mix modeling (MMM), incrementality testing, and data-driven decision-making to drive financial results.
• Leadership Ability: Experience in leading teams and building unified strategies that resonate with senior stakeholders is crucial.
• Strategic Influence: The capability to translate complex datasets into clear narratives that inform executives is essential for driving collective alignment and decision-making.

Salary and Benefits

The base salary for the Director of Growth Marketing position starts at $196,000 and can reach up to $270,000, depending on factors such as location, skills, and experience. Along with the competitive salary, full-time employees at Chime are eligible for:

• Bonuses and Equity: Participation in a bonus program and a competitive equity package, reflecting the company’s commitment to its employees.
• Benefits Package: Access to quality medical, dental, and vision insurance, alongside life and disability benefits.
• Time Off: A generous vacation policy, including company-wide paid days off, supports work-life balance.
• Parental Leave: Chime offers up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
• Community Involvement: Employees can dedicate 1% of their time to support local community organizations of their choice.

Cultural Fit

Chime fosters a collaborative and inclusive culture, ensuring that the workplace is welcoming for various backgrounds and ideas. They emphasize a diverse team as a competitive advantage when better serving their customer base. The company’s approach includes providing opportunities for professional growth and celebrating individual uniqueness within the workforce.

Conclusion

This position is an exceptional opportunity for those looking to make a significant impact in a fast-paced and performance-driven environment. Candidates interested in leading Chime's marketing efforts will find this role rewarding, not only in terms of career growth but also in aligning with a values-driven company committed to creating meaningful financial solutions for all. Once again, if you are a strategic thinker, familiar with media planning, and possess strong leadership skills, then consider applying to join Chime's mission of helping everyday Americans achieve financial prosperity.

This job offer was originally published on jobicy.com