Dolphin Digital Marketing: Paid Media Specialist (Google & Facebook)

Job Overview

Dolphin Digital Marketing is a leading digital marketing agency headquartered in the United States. They are currently seeking a Paid Media Specialist who excels in managing, optimizing, and scaling paid advertising campaigns across both Google Ads and Meta (Facebook/Instagram) platforms. This role plays a pivotal part in driving conversions, generating leads, and enhancing revenue through focused strategic and analytical performance marketing.

Key Responsibilities

The successful candidate will be responsible for a variety of tasks essential to the campaign management. This includes:

Planning, launching, and managing paid advertising campaigns across both platforms. The candidate will work with various formats, including Search, Display, YouTube, and Performance Max on Google Ads, along with advertising via Meta Ads.
Conducting thorough research to understand target audiences, keywords, and competitor strategies, ensuring improved campaign effectiveness.
Continuously monitoring, analyzing, and optimizing campaigns to achieve critical KPIs such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates.
Developing and testing ad creatives, which include copywriting, visuals, and formats, while collaborating with content and design teams to ensure coherence across campaigns.
Efficiently managing advertising budgets to maximize Return on Investment (ROI) through strategic allocation and adjustments.
Setting up and maintaining tracking systems using tools like Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking to offer precise performance insights.
Preparing weekly and monthly performance reports, detailing insights and optimization recommendations to guide future strategies.
Keeping abreast of industry trends, platform updates, and best practices, ensuring that the strategies are innovative and effective.
Collaborating with internal teams to align paid media strategies with the overall marketing objectives of the agency and clients.

Required Skills and Qualifications

Applicants are expected to meet specific qualifications to succeed in this role:

A Bachelor’s degree in Marketing, Business, or a related field is preferred.
1 to 3+ years of experience in Paid Media or Digital Advertising, showcasing a robust understanding of campaign dynamics.
Hands-on experience with Google Ads and Facebook/Instagram Ads, emphasizing practical knowledge of these platforms.
A strong analytical skills set and a data-driven mindset to interpret metrics and adjust strategies accordingly.
Familiarity with tools for tracking, reporting, and measuring performance to assess the effectiveness of campaigns.
Excellent organizational skills with the ability to manage multiple campaigns simultaneously and meet established deadlines.
Strong communication and teamwork skills are essential to work closely with various team members and stakeholders.

Nice to Have

While not required, candidates may possess additional skills that would be advantageous:

Previous experience in lead generation or managing e-commerce campaigns would be beneficial.
Knowledge of specific tactics, such as A/B testing, remarketing, and funnel optimization, which can elevate campaign performance.
Experience dealing with medium to large advertising budgets, demonstrating a history of effective budget management.
Possession of Google Ads or Meta Blueprint certifications, showcasing formal recognition of expertise in these platforms.

Benefits

Dolphin Digital Marketing offers a comprehensive benefits package designed to attract and retain our talent:

A competitive salary paired with performance-based incentives, incentivizing results-driven work.
Opportunities to work with a diverse portfolio of clients across various industries, facilitating broad professional exposure.
Engagement in a fast-growing, dynamic digital advertising environment, akin to a strategy learning lab.
Clear pathways for career development and opportunities for continuous learning and skill enhancement, ensuring employee growth.

Application Process

Candidates interested in applying for the Paid Media Specialist position should submit their CV along with covering details to hr@dolphindigitalmarketing.com with the subject line: "Paid Media Specialist – Full Name". This position is full-time with the location being Anywhere in the World, which allows for a flexible work environment.

This job offer was originally published on weworkremotely.com