Email Marketing Coordinator

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Introduction

In the expansive realm of digital marketing, the role of an Email Marketing Coordinator has emerged as a vital position, especially in companies like TechnologyAdvice, a recognized player in helping B2B tech buyers navigate the complex buying landscape. They are known for their trusted information sources and active involvement in fostering connections between buyers and leading tech sellers worldwide. With a cool reputation as one of the fastest-growing private companies in America according to Inc., the organization boasts a rich remote work culture with a global reach, including team members from the US, UK, Singapore, Australia, and the Philippines.

Job Overview

As an Email Marketing Coordinator at TechnologyAdvice, employees are expected to support the implementation and enhancement of email marketing programs across numerous newsletters and media brands. This role primarily revolves around managing the diverse daily operations of email campaigns and newsletters. The responsibilities include building and deploying campaigns, performance monitoring, and discovering opportunities to foster greater engagement.

Key Responsibilities

To successfully execute this role, you will undertake the following responsibilities:

• Building and Deploying Campaigns: Utilize marketing automation tools to create, schedule, and send emails across several newsletters and timelines.

• Optimization and Copywriting: Write, refine, and improve email copy to encourage customer engagement, clicks, and conversions while ensuring alignment with the brand voice and editorial quality.

• Campaign Management: Oversee the entire lifecycle of the email campaign process, ensuring timely execution and alignment with content calendars.

• Performance Analysis: Track key performance indicators such as open rates, click-through rates, and conversion metrics to shape future campaign strategies.

• A/B Testing: Execute robust A/B tests on campaign elements (like subject lines and messaging) to continually enhance campaign effectiveness.

• Audience Management: Maintain segmented audience lists to refine targeting and improve engagement levels.

• Support Lifecycle Marketing Initiatives: Engage in onboarding, retention, and re-engagement campaigns to bolster customer journeys.

• Documentation and Collaboration: Keep a record of campaign workflows and insights, collaborating with editorial and operations teams to streamline processes.

Required Skills

The position is designed for applicants who possess the following qualifications and skills:

• A minimum of 1 year of experience in email marketing, campaign management, or newsletter operations, preferably in a dynamic environment.

• Hands-on experience with popular email marketing platforms such as Mailchimp, HubSpot, Marketo, or similar tools.

• A fundamental grasp of email marketing principles, especially regarding segmentation, deliverability, and performance metrics.

  

• Outstanding organization skills, along with the ability to manage multiple campaigns and deadlines simultaneously.

• Experience working with high-volume email programs and manipulating large subscriber lists is an advantage.

• Proficiency in analytics tools to evaluate campaign performance and devise informed strategies moving forward.

• Strong writing and editing skills to create compelling content that stimulates engagement.

• An analytical and collaborative mindset with experience detouring into lifecycle campaigns and a commitment to continual optimization.

• A robust internet connection and the possession of a working laptop/PC are prerequisites, along with a backup connection.

Working Conditions

This role is categorized as entry-level and is offered as a full-time position. The work hours are based on Philippine Time (PHT), specifically from 9 PM to 6 AM (APR-OCT) or 10 PM to 7 AM (NOV-MAR). The position is centered in the Philippines, allowing for a great work-life balance within a remote-first work culture.

Salary and Benefits

While specific salary figures often fluctuate with factors like experience and skill levels, the expected pay range is between ₱40,000 and ₱45,000 PHP per month. The compensation package aims to attract high-caliber talents that resonate with the company's core values, mission, and vision. In addition to a competitive salary, TechnologyAdvice offers numerous benefits, including:

• Career Growth Opportunities: Support through mentorship programs and leadership academies to foster personal and professional development.

• Flexible Fridays: Flexibility in work schedules to enjoy either half or a full day off on Fridays.

• 14 Days Paid Time Off: In addition to all Philippine government-declared holidays, there are 5 additional days available after one year of service.

• Healthcare Reimbursement: Assistance for healthcare coverage to ensure employees' well-being.

• Wellness Perks: Access to wellness resources like the Headspace app to enhance mental health.

• Monthly Speaker Series: Opportunities to present and receive bonuses for participation in the speaker series.

Conclusion

In sum, the Email Marketing Coordinator position at TechnologyAdvice offers a unique opportunity for ambitious individuals who are looking to kickstart their careers in digital marketing within a fast-paced, remote-friendly work environment. Candidates should be eager to leverage their skills in email marketing and campaign management to not only contribute to the company’s growth but also to foster their career trajectory in an encouraging setting.

This job offer was originally published on jobicy.com