Senior Marketing Analyst, Strategy & Analytics

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Overview

Toptal is a globally recognized network that connects companies with top talent in business, design, and technology. Specializing in enabling organizations to scale their teams on-demand, Toptal has reached over $200 million in annual revenue. With a commitment to a fully remote workforce, Toptal offers an innovative and dynamic work culture that encourages engagement, creativity, and collaboration across continents.

Job Summary

Toptal is currently seeking a Senior Marketing Analyst for its Business Analytics Center of Excellence. This position plays a vital role in providing essential insights and recommendations for marketing leaders across various channels. The focus will be on paid search (SEM), organic search (SEO), and emerging channels driven by Generative AI. This role will involve building the necessary data infrastructure, developing comprehensive reports, and acting as a strategic advisor for the marketing team.

Analysts in this position should have a strong validation of data-driven decision-making to guide marketing improvements. The role encompasses responsibilities from data analysis to addressing various business challenges and key performance indicators (KPIs). Ultimately, success in this role requires not just expertise in data manipulation but also a grasp of the overarching business dynamics and marketing strategies.

Key Responsibilities

The Senior Marketing Analyst will be tasked with:

• Analyzing data to uncover key insights and develop predictive models, creating Tableau reports, and executing SQL scripts.
• Using both descriptive and diagnostic analytics to formulate actionable recommendations for marketing leaders.
• Defining holistic metrics that align with Toptal's strategic objectives and encourage the right decisions and behaviors.
• Measuring channels' performance (SEM, SEO, Generative AI) to inform budget allocations and overall strategy.
• Identifying opportunities to improve marketing efficiency and revenue generation, and enhancing client and talent experience.
• Collaborating with data analysts and business process owners to promote a data-backed decision-making culture.
• Leveraging Generative AI tools to perform analysis and automate reporting workflows, evaluating their impact on marketing performance.
• Establishing and maintaining marketing data infrastructure, including integration with platforms like Google Analytics and Google Ads.

Initial Expectations

In the first week, new hires can expect to familiarize themselves with Toptal's culture while shadowing teams to learn how marketing operates. By the end of their first month, they should understand data generation within marketing operations and assess current performance metrics.

Three months in, the analyst is expected to develop proficiency in the critical data aspects and the influences of marketing decisions on financial performance, while identifying new performance improvement opportunities. By the end of their first year, they should be contributing significantly to strategic initiatives and professional development tasks within the marketing analytics function.

Required Skills and Qualifications

Applicants for the Senior Marketing Analyst position must possess:

• A Bachelor's degree in a relevant field.
• A minimum of 5 years of experience in data analysis or business intelligence with a primary focus on marketing analytics.
• At least 2 years of experience in a consulting or analytical operations role.
• Proven expertise with SEM, SEO, and Generative AI / AI-driven search channels.
• Strong mathematical, statistical, or engineering background; advanced degrees (like an MBA) are a plus.
• Experience with BI tools (e.g., Tableau, Qlik, PowerBI) and proficiency in SQL. Knowledge of R, Python, or MATLAB is beneficial.
• Demonstrated experience in leveraging generative AI tools to enhance analytical processes.
• Strong skills in exploratory data analysis, modeling business processes, and defining metrics.
• Exceptional ability to manage diverse stakeholders and prioritize competing requests.
• Excellent written and verbal communication skills with the capability to simplify complex ideas.

Work Environment

The work environment is entirely remote, which aligns with Toptal’s ethos of a borderless workforce and present-day flexibility needs. Employees are expected to be individual contributors eager to engage directly with their work rather than directing others.

Salary Information

Unfortunately, specific salary details were not provided in the job listing. Sentiments can vary widely based on experience, location, and performance metrics on how they relate to Toptal's revenue-generating capabilities.

Conclusion

This is an exciting opportunity for a proficient individual who is enthusiastic about data and its impactful application in the marketing sector. The role offers the chance to work for a renowned company, contribute to significant strategic discussions, and implement data-driven changes that influence Toptal’s overall marketing performance.

This job offer was originally published on jobicy.com