Paid Media Strategist – PPC & SEO Client Success

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Overview

USA TODAY Co., Inc., a prominent media company, is currently looking for a Paid Media Strategist to join its Client Success team. The organization is dedicated to empowering communities through impactful journalism and innovative digital marketing solutions. As a part of the Client Success team, your primary responsibilities will involve managing campaign performance for a portfolio of high-value clients, focusing on PPC, SEO, and multi-channel campaigns.

Role Description

In this role, you will be responsible for daily campaign performance management. You will collaborate with Account Managers within a team-based model, which promotes focused ownership of campaign optimization and client engagement. Your duties will include:

• Managing everyday campaign performance across PPC and SEO initiatives.
• Optimizing campaigns across major platforms including Google Ads, Meta, and others.
• Analyzing performance trends to provide data-driven recommendations for improving ROI.
• Creating and maintaining performance dashboards that compile pacing reports and insights.
• Conducting A/B testing on ads, landing pages, and keywords for continuous improvement.
• Participating in client meetings to present insights and performance updates as needed.
• Troubleshooting performance issues and identifying new opportunities for optimization.
• Supporting keyword strategy development and SEO performance reporting.
• Juggling multiple campaigns while adhering to defined SLAs.

Unique Aspects of the Role

This position provides opportunities for considerable growth and has unique selling points, including:

• Focused Ownership: You will manage performance metrics rather than client issues, allowing you to concentrate solely on optimization and results.
• Collaborative Team Structure: The role is structured around a team-based model where you work closely with dedicated Account Managers, promoting an environment of support and shared objectives.
• Real Impact: Your efforts directly influence client retention and growth, providing a tangible sense of accomplishment and performance measurement.
• Diverse Campaigns: You will manage campaigns across various industries and marketing channels, enhancing your experience and skill set.

Required Skills and Qualifications

To be considered for this role, applicants should possess:

• 3-5 years of experience in digital marketing, whether in-house or agency-based.
• Strong, hands-on experience with PPC campaign management.
• A working knowledge of SEO fundamentals and potentially reporting.
• Experience with various tools such as Google Ads, Google Analytics (GA4), Meta Ads Manager, and Excel.
• The ability to analyze intricate datasets and convert insights into actionable strategies.
• Strong communication skills; the ability to clearly articulate performance-related findings.
• Highly organized, capable of managing multiple campaigns and deadlines efficiently.

Bonus Qualifications

Additional skills that will be advantageous include:

• Experience in an agency-setting or high-volume client environments.
• Exposure to multi-channel campaigns like display ads, social media, or email marketing.
• Advanced skills in Excel or comprehensive data analysis capabilities.

Compensation and Benefits

An attractive annual salary range of $45,000 to $70,000 will be offered, excluding variable compensation which may apply based on your role. The exact compensation depends on the applicant's skills and experience, location, and other factors. USA TODAY Co. emphasizes equal opportunity employment and strives to promote a diverse workplace.

Work Environment and Opportunities

Joining Gannett offers an opportunity to be part of a collaborative and supportive team environment. Employees are encouraged to grow into senior strategist roles or into leadership positions within the organization. The exposure to different clients and their marketing strategies will help you broaden your scope and expertise in the industry, all while working in a fast-paced environment that values innovation and creativity.

Conclusion

If you’re driven by data, have a passion for performance marketing, and seek to make a measurable difference in your clients’ success, this role is an inviting opportunity. Be prepared to demonstrate your knowledge and capability in handling PPC and SEO initiatives effectively, along with an eagerness to learn and grow in a community-oriented environment. Gannett looks forward to welcoming a committed Paid Media Strategist who wants to make an impact.

This job offer was originally published on jobicy.com