Merchandise Manager – Event Production

Overview

This document describes a position for a Merchandise Manager – Event Production at USA TODAY Co. This critical role is essential for overseeing the RAGBRAI merchandise program. The main responsibilities revolve around managing product strategies, improving operational efficiency, and ensuring the overall profitability of merchandise sales, especially during events.

Key Responsibilities

The Merchandise Manager’s duties encompass several areas including merchandise planning, product sourcing and development, eCommerce management, and collaboration with marketing teams. Below are some of the key tasks associated with this role:

Merchandise Planning and Financial Management

• Analyzing sales data and market insights to set revenue goals and form inventory strategies.
• Collaborating with the Event Director to develop budgets and forecasts, ensuring financial targets align with overall company goals.
• Managing the entire purchasing process from ordering to delivery timelines, ensuring efficiency and cost-effectiveness.
• Generating post-event financial recaps, including sales performance analysis and inventory optimization.

Product Sourcing, Development, and Buying

• Creating comprehensive product orders and working closely with the Creative team to ensure assortments align with brand identity and profitability goals.
• Establishing pricing strategies and determining inventory depth to meet cost targets.
• Researching and managing vendor relationships to maintain quality standards and cost-effectiveness.

eCommerce & Digital Merchandising

• Overseeing the online merchandise store via Shopify, managing product listings and inventory updates.
• Optimizing product pages to ensure they are informative and engaging to boost sales.
• Monitoring online performance metrics and implementing strategies to improve the customer conversion rate.

In-Person/Retail Events

• Coordinating on-site event merchandise sales, managing a volunteer or contractor team to facilitate smooth transactions.
• Engaging directly with customers to enhance their shopping experience while gathering real-time feedback on products.
• Implementing dynamic retail activations at events to maximize sales and improve brand presence.

Merchandise Marketing & Collaboration

• Partnering with marketing teams to promote merchandise through social media and email campaigns.
• Collaborating on product concepts and promotional initiatives that drive sales.
• Providing insights on sales trends to inform future merchandise strategies and marketing efforts.

Required Skills and Qualifications

Candidates for this role must possess a variety of skills and qualifications to be successful. The essential knowledge, skills, and abilities required include:

• 3–4 years of experience in retail merchandising or planning.
• Strong analytical skills for revenue optimization and strategic product development.
• Proficient in Microsoft Excel and Word, with working knowledge of eCommerce platforms like Shopify.
• Excellent written and verbal communication skills, essential for collaboration with various teams.
• Strong organizational and problem-solving skills to handle various tasks effectively.
• A keen interest in fashion, merchandise, and live events, along with a proactive and analytical mindset.
• A willingness to travel and work flexible hours, including evenings and weekends during events.

Salary Information

The annual salary for the Merchandise Manager position ranges between $45,000 and $50,000. The posted salary reflects various factors that include the applicant's level of education, skills, experience, and geographic location. Note that variable compensation may be applicable depending on specific job duties and performance.

Employer Overview

USA TODAY Co. is recognized as a diversified media company committed to delivering high-quality journalism and digital marketing solutions. With a national and local presence through multiple brands, they serve audiences across the United States and the United Kingdom. Their focus on empowering communities showcases their dedication to nurturing quality content and innovative marketing products, supporting businesses and consumers alike.

Commitment to Diversity

USA TODAY Co. holds a strong commitment to equality and diversity within the workforce. They welcome applicants from all backgrounds and do not discriminate based on race, gender, age, or other classifications. Reasonable accommodations are provided for applicants requiring assistance due to disabilities or religious accommodations.

Conclusion

For job seekers seeking a challenging and rewarding role in event merchandise management, this position offers an exciting opportunity to engage with consumers directly and play a vital role in company profitability and brand representation during events. With the combination of creativity, strategic planning, and collaborative work, this position at USA TODAY Co. is ideal for those passionate about merchandising and public engagement.

This job offer was originally published on jobicy.com