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Wing Assistant is actively seeking skilled applicants for the position of Meta Ads Marketer within its M32 AI division. This role is particularly appealing to those who are data-driven and passionate about leveraging advertising to drive growth, particularly in a B2B environment. The company is backed by top-tier Silicon Valley VCs and offers the agility of a startup while maintaining the support and resources of a corporate environment.
The primary responsibility of the Meta Ads Marketer will be to oversee paid advertising campaigns on platforms such as Meta, Google, YouTube, and TikTok. The ideal candidate will not merely supervise campaigns from the sidelines but will take a hands-on approach in managing budgets that range from $0 to $5 million in ARR (Annual Recurring Revenue). This position is designed for an individual who loves testing new strategies, analyzing performance data, and optimizing campaigns for real-world results.
The successful applicant will own the following tasks:
Lead ad creation and conduct A/B testing on various elements such as headlines, images, CTAs (Call to Actions), and formats to boost engagement rates and Return on Ad Spend (ROAS).
Plan and execute full-funnel campaigns while iterating creatives based on real-time performance insights.
Manage and scale advertising budgets, focusing on achieving efficient returns. The aim is to maximize the performance of high-impact creative work while avoiding creative fatigue.
Monitor essential metrics such as Click-Through Rates (CTR) and conversion rates, utilizing insights gathered to influence and enhance advertisement strategies.
Stay up to date on industry trends, specifically in areas such as short-form video ads and user-generated content (UGC), fostering a culture of creativity and experimentation.
Candidates interested in this position should possess several qualifications:
A Bachelor’s degree in fields such as Marketing, Design, or Communications, or equivalent professional experience.
A minimum of 5 years of experience in performance or paid marketing, with a proven track record of managing sizable ad budgets and achieving targeted ROAS (a minimum of 3 times recommended).
Proficiency in advertising platforms including Meta Ads Manager, Google Ads, YouTube Ads, and LinkedIn Campaign Manager is essential.
A strong comfort level with A/B testing, creative optimization, and performance reporting is expected. The ability to communicate effectively and collaborate well in team settings is also crucial.
Experience in marketing for B2B or SaaS companies is a highly desired background.
The annual salary for this role is competitive, with a salary range between £45,000 and £70,000 GBP. In addition to the base pay, there are performance-based bonuses that may be awarded at management's discretion.
Benefits also include:
Opportunities for professional development through software for upskilling and productivity
A remote-first culture allowing for flexibility in the work environment
Paid Time Off (PTO) and health insurance to promote well-being
A high degree of autonomy and minimal bureaucracy, allowing for efficient workflows
High performers will have the potential for fast-tracked leadership opportunities and direct access to the founding team, maximizing visibility and ownership within the company.
Candidates progressing through the application will undergo a multi-step hiring process:
An introduction call with a Recruiter to discuss the role and clarify any questions.
A practical challenge to demonstrate skills and assess work quality.
A team interview to gauge fit within the company's culture and collaborative approach.
A final call with the Founders to discuss specific expectations and ensure the right alignment.
This is an exciting opportunity to join Wing Assistant at a pivotal time and truly make a mark in a fast-changing landscape. With the support and backing of top-tier investors, candidates can expect a role that mixes autonomy with opportunity for significant growth.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
