Vidalytics is seeking a Performance Marketing Manager to join their team as they grow their video hosting platform geared primarily for performance marketers. This position is essential for applying data-driven strategies to optimize ad campaigns across various platforms while focusing on skyrocketing returns on ad spend (ROAS). The company is known for its performance-oriented attitude, having facilitated over $5.7 billion in sales through videos hosted on their platform.
As a Performance Marketing Manager, you will own several critical responsibilities, including:
Managing ROAS and all key ad performance metrics, primarily on Meta (formerly Facebook/IG), Google/YouTube, and LinkedIn.
Taking ownership of campaign performance from the moment of click to final conversion, ensuring a holistic approach to marketing performance.
Collaborating closely with copywriters, designers, and the CRO team to optimize landing pages and funnel flows for maximum conversion.
Assisting in the development of creative and funnel testing roadmaps.
Analyzing weekly data to provide actionable insights that inform future campaigns and optimize copy and creativity.
Creating and testing your ad creatives in conjunction with the internal creative team.
Developing the messaging strategy for Video Sales Letter (VSL) funnels while collaborating with copywriters.
Tracking essential metrics like Customer Acquisition Cost (CAC), Click-Through Rate (CTR), Conversion Rate (CVR), and Lifetime Value (LTV) obsessively.
Managing the lifecycle of creative testing across different aspects of the campaigns.
Ensuring that accurate tracking systems are in place, including Meta Pixel and Google Tag Manager, and setting up and optimizing top, middle, and bottom-of-funnel campaigns.
Exploring and testing new acquisition channels to identify those yielding scalable ROI.
Successful candidates should meet the following requirements:
A minimum of 2 years of experience running Meta Ads, ideally with budgets at or above $15k/month.
Familiarity with AI tools and technologies, demonstrating innovative and forward-thinking marketing methodologies.
Proficiency in understanding and driving key marketing metrics like ROAS, CAC, and LTV.
Strong understanding of audience segmentation, behavioral targeting, and creative hypothesis testing frameworks.
Experience in tracking and attribution methodologies, such as Meta Pixel and UTM setups.
A background in SaaS, info products, or high-ticket offers is highly desirable.
Ability to work closely with creative teams and adapt quickly to changing demands.
While not mandatory, the following skills could be advantageous:
Extensive experience with Google Search, YouTube, or LinkedIn ads.
A track record of building high-ROI retargeting and prospecting campaigns.
Familiarity with conversion rate optimization (CRO) practices can be beneficial, though a dedicated CRO specialist will also be involved.
Working at Vidalytics means being part of a high-performance company culture that values directness, honesty, and growth. Key attributes they seek include:
A mindset oriented toward data and actionable insights over vanity metrics.
A willingness to take risks and make fast decisions based on data to drive performance outcomes.
The ability to communicate clearly and provide constructive feedback while being open to receiving it.
A collaborative approach to work, especially with cross-functional teams like design, development, and project management.
The culture is described as flat and devoid of office politics, where employees are encouraged to express their ideas and contributions.
The company offers 20 days of paid time off (PTO), opportunities for professional development, and support for continuous learning.
The company highlights several attractive perks, including:
A transparent and collaborative work environment with no hidden agendas.
Investment in employees’ professional development, including funding for classes and conferences.
A chance to be part of a rapidly expanding startup environment where career advancement is based on merit rather than tenure.
The possibility of becoming a co-founder of future sister companies as the organization grows.
A culture that emphasizes self-actualization, focusing on personal and professional growth.
While specific salary details aren't disclosed in the provided text, the emphasis on high expenditure on ads and conversion-focused marketing suggests that competitive compensation packages may be offered to attract skilled professionals in this role.
For marketing professionals passionate about data-driven performance marketing, this role at Vidalytics presents a compelling opportunity to leverage one’s skills in a growing SaaS environment while contributing to meaningful results. The company's focus on delivering conversions for top brands adds an exciting dimension to the role, making it ideal for ambitious marketers looking to make an impact.
This job offer was originally published on weworkremotely.com
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