Performance Marketing Lead (Native Ads)

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Overview

CapsLock is seeking an experienced Performance Marketing Lead to spearhead the company's rapidly growing performance marketing initiatives. The selected candidate will take ownership of Native Advertising capabilities, primarily across platforms like Taboola, Microsoft Ads, LiveIntent, and Newsbreak. This position is not merely about managing existing campaigns; rather, it’s an opportunity to create and scale something significant in the Native Advertising space.

Job Responsibilities

Leading the Native Advertising Function

The primary responsibility of the Performance Marketing Lead is to oversee the strategic direction of the Native Advertising channels. This includes:

• Owning the overall performance metrics and optimizing strategies for each platform mentioned above.
• Developing tailored platform-specific strategies that will support sustainable client growth and ensuring profitability and operational efficiency.
• Continuously seeking new avenues to improve campaign performance while enhancing testing velocity and scalability.

Building and Developing a High-Performing Team

This role involves leadership responsibilities, focusing on developing a talented team. The candidate will:

• Lead, mentor, and support an initial team of three Media Buyers while identifying and recruiting new members as necessary, creating an environment conducive to accountability and high performance.
• Provide continuous coaching, conduct campaign reviews, and offer performance feedback to foster professional growth among team members.

Driving Performance Excellence

Ensuring excellence is crucial, which encompasses:

• Supervision of campaign execution and optimization, adhering strictly to performance standards.
• Monitoring various business metrics such as lead volume and quality, cost efficiency, and overall profitability.
• Supporting Media Buyers in scaling opportunities, troubleshooting performance issues, and making data-driven optimizations.
• Staying informed on platform updates, industry trends, and competitive activities.

Owning the Testing Strategy

A proactive approach to testing is fundamental in this role:

• Developing structured frameworks for testing aspects like targeting, bidding, placements, creatives, and campaign optimization.
• Fostering a culture of experimentation and ensuring testing insights are integrated into operational best practices.

Collaborating Across Functions

The Performance Marketing Lead will work closely with various departments such as Design, CRO, Analytics, and Operations to enhance campaign execution speed and quality. This includes:

• Translating business objectives into actionable testing priorities.
• Improving workflows for swifter experimentation and campaign launches.

Building Scalable Systems

Finally, the role involves establishing guidelines to enable consistent execution, which includes:

• Creating documentation, playbooks, and operational processes that address operational bottlenecks for improved quality and scalability.
• Continuous contributions to the long-term development of the performance marketing organization.

Required Skills

The ideal candidate must have:

• A minimum of 7+ years of hands-on experience in Performance Marketing or Media Buying.
• Demonstrable experience in managing, mentoring, or leading teams of Media Buyers.
• Proficiency with Native Advertising platforms such as Taboola, Outbrain, Microsoft Ads, and similar technologies targeting North American markets.
• Strong analytical capabilities, coupled with a data-driven approach to decision-making and campaign optimizations.
• Excellent communication and organizational skills with fluency in English.

Preferred Qualifications

• Experience in lead generation and performance marketing experience is a plus.
• Prior work experience in agency settings or high-growth performance marketing environments is desirable.
• Familiarity with AI-powered marketing tools and workflow automation would be advantageous.

Position Overview

CapsLock's Performance Marketing Lead position is tailored for individuals who are passionate about leveraging experimentation and possess the right mindset for building teams that tackle complex performance marketing challenges at scale. This is an exciting opportunity for professionals seeking to make a significant impact in a burgeoning organizational sector.

Salary and Benefits

While the specific salary range is not mentioned in the job description, positions of this nature in the marketing sector typically offer competitive compensation commensurate with industry standards and the applicant’s level of experience. In addition to salary, prospective candidates should inquire about potential benefits such as performance bonuses, health insurance, and additional perks that may align with company policies.

Conclusion

Overall, the Performance Marketing Lead role at CapsLock represents a significant opportunity for seasoned marketing professionals to take charge of and shape a pivotal aspect of the firm's growth strategy. The role’s emphasis on leadership, team development, and strategic direction sets it apart from traditional marketing positions, making it an enticing prospect for the right candidates.

This job offer was originally published on jobicy.com